Why It’s a Good Idea to Convert to a m-commerce
⏱ Reading Time: 10 minutes
Although we always knew that the rise of smartphones would have a profound impact on the corporate world, there were very few people who knew just how far-reaching this mobile revolution would truly be. Today, deep in the year 2021, mobile phones and mobile apps are the users’ go-to way for reaping the goods of the digital world. M-commerce has become the norm.
Mobile apps are expected to generate $935 billion in revenue by 2023. Stunning 69% of all US media time comes from mobile apps. Furthermore, the average smartphone owner (read average consumer) uses as many as ten apps per day and at least 30 apps per month.
A presence on the web is no longer enough. Even if you own an e-commerce store, that is in itself a sort of web-based trading app.
Not convinced yet? Let us take a look at a couple of compelling reasons why it is a good idea to convert your e-commerce store into an m-commerce one.
A Growing Number of Mobile Transactions
Before we go to the specifics and discuss mobile apps separately, we need to point out that the entire m-commerce sector has been experiencing a true explosion! The spotlight was taken from PCs as our go-to e-commerce device. A recent survey showed that as much as 35% of US customers use mobile phones to make online purchases. This relatively small percentage is, compensated by the overall trade volume. Namely, 72.9% of all e-commerce sales are expected to be generated via mobile by the end of 2021. The revenue of $339.03 billion in the US alone.
These numbers should not be neglected. They clearly point out the necessity of finding the most accessible and streamlined way of making online transactions. That’s where m-commerce comes in!
M-Commerce: Attaining a High Level of Versatility
So, we can see that the future of e-commerce lies on the mobile touchscreen. M-commerce is a way to go! What makes mobile apps a better way to engage in this activity? One of the first reasons we can easily point out is the versatility. Namely, the online web stores are built in the sandbox environment. Web stores don’t utilize all the benefits of cellphones that are growing ever-more versatile.
The dedicated m-commerce apps are an entirely different story. Since they are designed to work with the native OS, they have access to all of its advanced features. Features like personal contact list, GPS location, and others. Using assets helps developers to create far more functional packages. And that makes purchases even more straightforward.
Picture 1. Future of commerce lies on the touchscreen
Making the Online Store Faster and Easier to Navigate
Navigation and loading times are great contributors to the overall user experience. You can easily observe this from the latest iteration of popular mobile operating systems Android and iOS. Full navigation is based on gestures, seamless flow, and agility. No matter how well designed they might be, online stores simply can’t hope to achieve the same level of speed and fluidity.
That’s too bad since, as much as 94% of respondents put easy navigation as the number one most useful website feature. Similarly, one Google research determined that 40% of users are not willing to wait more than three seconds for the website to load. By putting your e-store within the framework of a modern native app, you are effectively eliminating both these problems.
Opportunities for Cross-Platform Development
One of the main counterarguments people like to point out when discussing the merits of native mobile apps is that their development tends to be quite expensive. In addition, you need a dedicated app for every OS on the market since they are not mutually compatible. Both these arguments are valid. The biggest silver lining most of us can think of is that the OS market has basically boiled down to only two major competitors.
However, this problem can be mitigated by hiring a company providing hybrid app development services. Hybrid apps are software packages built for different operating systems but use the same codebase and online resources.
This virtually makes them platform-agnostic and saves a lot of resources to businesses who are not yet ready to fully commit to the app game.
The Ability to Collect Meaningful Data
Of course, traditional websites offer an abundance of data. This data can be processed and used to extrapolate meaningful conclusions about visitor behavior. Chunks of valuable data provide a deeper understanding of the market. They help companies develop their databases and allow marketing and CR teams to find faster paths to conversion.
Mobile apps offer all these same benefits, but they are putting data collection in a much more versatile and controlled environment. This automatically ensures stronger data integrity.
Since mobile apps don’t rely so much on external online resources they offer a very similar experience for all of their users. Data sets you get are, therefore, far more comparable and offer more focused info.
Picture 2. Collecting data allows you to have more focused info about your customers
Personalization of Shopping Experience
Aside from the CR techniques we have mentioned in the previous section, we can all agree that one of the greatest benefits of collecting comprehensive data regarding your users is the ability to provide a customized shopping experience.
This topic should be taken with all seriousness. The recent survey determined that 63% of users expect to get messages, order confirmations, product suggestions, and other forms of B2C communication in a personalized manner.
Mobile apps are not only capable of gathering the meaningful data necessary for devising such personalized marketing content. They are capable of delivering that content in a way that is more personalized and suited to the habits of the user. This added level of versatility comes in the form of customization options, push notifications, integration with popular chat apps. Assets that aren’t so available to traditional online stores.
Mobile Applications Increase Brand Recognition
Mobile apps are a tool that creates a potent connection between brands and their customers. First and foremost, installing the app on the phone puts the store at the forefront of users’ attention. App search makes browsing through the available products much more intuitive than visiting the website. Your app is visible to users all time.
Mobile applications also have the benefit of push notifications and advanced sharing options. Sharing options allow visitors to dispense their opinion through social media and engage even more customers.
Last but not least, we have to mention that the presence of the app on the native app store can generate a lot of organic hits made by users that may not be aware of your online store in the first place.
Picture 3. Brand recognition is enough of reason to create an m-commerce app
Gaining Competitive Advantage
The idea of converting your e-commerce store is not entirely new, but it is still considered pretty novel. If you are operating in some niche market, the chances are your e-store may be the only one that offers its users this form of access.
This can prove to be a tremendous competitive advantage for your business. For instance, if your clients are still confused between your and your competitor’s website, the mobile app will help them lean in your direction. Once there, you are opening doors for multiple repeated purchases. Users will always first check the offer they have installed on the phone!
The mobile apps also offer their users a much more streamlined and comfortable purchase experience! If you are doing something better than the direct competitors, you will generate positive word-of-mouth and attract numerous new clients.
Increased Conversion Rates Coupled With Cost Reduction
For all the reasons above, people using mobile apps are simply more likely to hit the purchase button. Recent research says that people that are using mobile apps have an 85% higher chance of putting an item in the shopping cart. Similarly, consumers view 286% more products before making the final purchase decision.
Last but not least, mobile apps are converting users at a 130% higher rate than mobile websites, which is a number you should keep in mind.
Also, take into consideration that mobile apps are perfectly suitable marketing platforms. This type of communication eliminates the need for expensive newsletters, brochures, social media advertisements, and SMS campaigns. In the end, we can only summarize that lower marketing costs coupled with higher conversion rates only amount to excellent ROI figures.
We hope that in the previous discussion, we managed to provide a couple of compelling arguments why you should finally jump on the bandwagon. Convert your e-commerce store into m-commerce! The global m-commerce playing field is shifting, and according to all relevant indicators, the apps are taking over. Realizing this fact sooner than your competitors might just be the way to carve out your piece of the market.
Marie Nieves has been a regular writer for High Style Life since 2015 and had some guest posts on other blogs in the meantime. Right now, she is taking a break from writing about lifestyle themes, and writing more about business (supported with a degree in business management). Marie is passionate about technology, HR, personal and professional development. You can find Marie on Facebook or follow her on Twitter.
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