Why Do Brands Go Social?

We’re currently in the golden era of social media, where everyone’s online and easily reachable. Heck, you’re probably on social media right now. Doesn’t matter if it’s to read about that new restaurant a few blocks away or check what’s new in your feed. Going social has become more than just a habit, it has become an integral part of our daily lives.

The question is, why do brands go social? Generally speaking, you can find anyone and information about anything on social media. More importantly, it’s a great way to connect with your user base directly. Brands jumped on a social media wagon it offers great service benefits and helps them humanize their public perception. We’ll explore all of them in greater detail in this article.

7 Benefits of Going Social for Your Brand

Let’s explore ways your brand can benefit from going social.

Increased reach

Every day there’s an increasing number of people going social. Users tend to use social media for communication, searching for information or to looking for products or reviews. Placing your brand right in the middle is a great way to make sure you’ve seen and your product reaches as many people as possible. There has never been a better or more relevant time to start actively engage your brand all across the internet.

New marketing opportunities

When you’re focused only on a single market, usually a domestic one, you have a very small chance to target other foreign markets across the world. Going social offers you something new and exciting – the chance to increase your audience and reach exponentially. As a result, it’s easier to find new customers from multiple different markets. Moreover, creating new market opportunities is a great way to humanize your brand and show others what you’re truly passionate about in the long run.

Brand awareness

By using the right tools and strategies on social media, you can increase your brand awareness. It’s all about creating high-quality and impressive content about which will consumers talk about and make interactions with it. Therefore, let’s not to forget the fundamentals of all social media, be social. Engage with your audience as much as you can, build a stronger connection with them and see it return tenfold.


Above all, social media is great for advertising. You can advertise in many ways, that depends on the platform. Try out by advertising with pictures on Instagram or advertise via video ads on YouTube! Many platforms offer businesses a business profile feature. These include various tools like insights into performances, metrics, statistics and many more.


Social media helps to build the authority of your page by giving useful social pointers to search engines like Google. In order to improve your SEO rankings, it’s not enough just to optimize your site and regularly publish a blog article. By sharing content from your blog to the corresponding social media account, you’re sending a strong signal to search engines. This is one of the main reasons people go social. Make sure to start building links in order to improve your organic search results!

Added value

Connecting with your clients will add value to your brand and product. Build your respect among them and make sure to take care of them. Engage with them directly and show them exactly what you’re all about. Social media can help you to make a great first impression to all potential customers. Don’t shy away from committing resources towards social media marketing, as nothing could ever replace a customer-friendly brand.

Customer support

Many brands decided also to use social media to provide some sort of a customer support service. This way, if customers have questions or uncertainties about something, you can easily answer them in real time. Social networks became the number one choice for users when it comes to contacting a customer support service. Among millennials, it’s preferred to use chat as a primary communication channel, which proves that going social for brands is important.

Misconceptions About Going Social for Your Brand

Let’s explore some of the most common misconceptions people have about social media.

If you aren’t on all social media, you’re irrelevant

Different types of social media are used for different marketing needs, depending on your niche or brand identity. Furthermore, you should define the pros and cons of each one to decide which one is best for you and your brand. Don’t fear that you will miss something or that you will fail at reaching the maximum potential of your brand. Not every platform will benefit you in the same way. If you could have the best possible video content, YouTube might be a good choice. On the other hand, in case you want to focus on the visual, Instagram might be the great way to do just that.

Seems like it’s easy, but it’s not

Brands would like to believe that just by signing up to a social media platform, they’ll automatically gain a lot of followers, big conversion rate and increased sales. In reality, it doesn’t work like that. You’ll have to put in the time and effort, as being seen or popular on social media won’t happen overnight. Building your brand up for zero takes a lot of dedication, which usually means hiring someone to do it full time. Don’t make the mistake of creating a business profile and then forgetting it exists altogether. Having one that does not update or respond to its followers can be devastating to a brand.

All social platforms are the same

Every platform offers a unique set of features and approach, as some are better suited for certain types of businesses than others. YouTubes primary focus is on videos, Instagram has their focus on pictures, Twitter on their tweets. From the start, you can see that you can’t use same rules and apply them across all social platforms. Take your time and get to know each platform you want to use. Don’t rush into it unprepared.


Building your brand image on social media easily becomes one of the main ways a business can gain more consumers. By going social and signing up for different types of social media platforms, there’s a variety of bonuses one can achieve. Creating new market opportunities, building awareness and adding value to your brand are among the most important ones.

Building a social media presence isn’t easy, on the contrary. It takes a lot of effort and dedication, as not all social platforms are the same. Different rules apply, as certain ones might be better suited for your brand than others. Identifying the right ones might be crucial to the visibility and success of your business in the long run.

Why Do Brands Go Social? was last modified: November 22nd, 2018 by Branimir
Share This