The Rule of Seven

The Rule of Seven Definition

The Rule of Seven is a well-known term in marketing and it simply says that your potential customers need to hear or see your marketing message at least seven times before they take action and actually buy something from you.

If you’re asking yourself what kind of interaction is necessary, here are some examples:

• receiving an email
• a social media ad
• a TV commercial
• a recommendation from a friend
• reading a review about your products/services
• finding you on Google search
• reading a blog about your company
• etc.

This simply means that your marketing effort should be constant and consistent. You can’t just run a couple of advertisements one time and expect the customers to buy the product. The hidden message of rule of seven is the continuous and repetitive effort that should be put in for successful marketing.