What is Social Media Monitoring?
Social media monitoring is the process of tracking social media conversations that are relevant to your brand. For brands, social media monitoring is important in order to provide a seamless user experience. To “listen” social media helps to measure social media reach and to understand trends.
How to set-up social media monitoring tools?
Now that you are familiar with the tools available, your first step towards setting up social media monitoring is determining which topics you will track.
Start with topics related to your brand such as your brand name, your product names, your slogan, branded hashtags, etc. In your social media monitoring stream, you should also include common misspellings or abbreviations of all the above.
Depending on the social media monitoring tools you use, set up a stream and keep track of your online mentions.
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