SMS Marketing

What is SMS Marketing?

Short Message Service (SMS) marketing, also known as Text marketing is a channel, much like email marketing, that allows businesses to message customers with targeted messages through SMS. Marketing messages can vary from new lines, sales, offers, product launches or any sorts of promotional messages whatsoever.

What is SMS marketing

Marketing channel with the most potential

We love our mobile phones and they are our modern version of best friends that never leave our side. Also, in a fast-paced world, we as consumers demand communication via a channel that is trustworthy and easily-accessible. This makes text marketing one of the most important channels for marketers around the world.  

From the businesses side, text marketing is easy and convenient. They can send out large bulk of ads in a click of a button and track the user behavior to the very detail. According to Gartner, 98% of all text messages get read and 95% of them are read within the 3 minutes of sending. From marketers side, not only that the CTR is great but the time essence and fast response of this medium make it potential for further growth.

Read 5 Benefits of SMS Marketing 

What businesses use SMS marketing for?

Whether they use SMS API or SMS Web Platform (WhatsApp, Viber, Telegram), here are some of the examples of how brands use SMS marketing:  

  • A new product or service
  • Sale or offers
  • Notifications
  • Delivery updates
  • Appointment reminders
  • Important news
  • Customer Service
  • Support


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SMS Marketing was last modified: September 4th, 2020 by Milica Vujasin
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