Qualified lead

What is a Qualified lead?

In sales, qualified lead is defined as a prospect created by the marketing department and vetted by the sales teams. The first marketing interaction is continued by the sales teams who are exploring the interest and capability to purchase. Those leads are marked as qualified, because the problem gap can be solved with the solution offered by the seller.

Who is considered to be a qualified lead?

Qualified sales lead are of the highest importance to any business. While all leads are important, it is important to detect the qualified ones. Here is the list of things to watch out when determining which leads are considered qualified when: 

  • They have completed the nurture campaign cycle
  • Have listed the exact needs in your solution
  • They have control over their buying cycle and have completed their educational research
  • Have a defined budget to work with and are searching for the solutions in those manners
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Qualified lead was last modified: May 9th, 2019 by Nikolina Maškarić
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