What is a Podcast?

Most simply explained, podcasts are a series of spoken, audio episodes, often focused on a particular topic or several of them. Oftenly, it includes host and guest speakers, or a single monologue of a person sharing the opinion or knowledge on a specific topic.

Podcasts are the modern version of radio, with the difference of on demand feature and the platform on which it is hosted.

The term was coined from two words: pod and broadcast.

  • Pod refers to iPod devices and implies that this content is portable and can be listened to wherever you go.
  • Broadcast refers to the radio heritage that this medium is carrying
What is podcasts

How to listen to podcasts?

At the moment, podcasts are the most popular form of consuming audio content on-the-go and, according to Nielsen studies, the trend will continue to rise progressively. This valuable information is a marketing indicator for brands on how to attract more users.

Read Marketing in the Podcast Age – Trends in 2019

Listening to it is simple if you have access to the internet. First, find a podcast platform or an app that suits your needs and plug into the thousands of audio masterpieces made around the world.

The best thing is that all of them are available via many different apps and pages, and are mostly – FREE!

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Podcast was last modified: June 19th, 2019 by Nikolina Maškarić
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