What is Marketing Qualified Lead (MQL)?

A marketing Qualified Lead (MQL) is a lead who indicated interest in what a brand has to offer based on selling efforts or is different wise more likely to become a customer than other leads. Typically an MQL is a lead who is deliberately engaged together with your brand by performing actions like voluntarily submitting contact data, opting into a program, adding e-commerce items to a shopping cart, downloading materials, or repeatedly visiting a web site.

MQL vs. SQL

MQL refers to a lead that is more likely to become your customer compared to other leads based on lead intelligence.  SQL means that the sales team has qualified this lead as a potential customer. The SQL is part of buying a cycle, while the MQL is not ready for that buying stage.

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MQL was last modified: May 15th, 2019 by Mirjana