What is a Marketing Technology Stack?
A marketing technology stack (also called “tech stack”) is that the cluster of technologies that marketers use to execute, analyze and improve their marketing across the customer lifecycle. The goal of marketing technologies is to enhance internal collaboration, measure the impact of marketing activities and reach customers in new ways.
It is crucial that, before the company begins building their marketing stack, they need to revise their marketing strategy. This approach should be formed around a product, desired audience and how to reach them.
Companies need to be compelled to carefully analyze your current marketing practices and identify wherever they match the strategy and where they block it.
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