What is Marketing-Localization?
Marketing localization is a marketing strategy used by global brands that advertise their products or services worldwide. Good localization strategies go beyond translations. Some of the best examples involve the development of the new marketing strategy adjusted to the many local markets, with every new product launch and marketing according to their habits.
Digital marketing localization
According to the Common Sense Advisory, three in four customers living in Europe, South America and Asia prefer to buy products in their native language. Despite living globally, many customers still care only about what is happening in their neighborhood and brands who play at their field stand a better chance to create more remarkable engagement with their audience.
According to the Nieman Journalism Lab, ‘geo-targeted social media posts were 6 times more successful than posts shared globally’.
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