What is Lead?

Lead is a person or company who’s shown interest in a product or service in any kind of form. Maybe they filled out a form, subscribed to a blog, or shared their contact information in exchange for a coupon or other value. 

Sales teams, therefore, have the main responsibility to convert a maximum amount of leads to manage a good conversion rate.

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Lead was last modified: May 9th, 2019 by Mirjana
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