Journey Mapping

What is Journey Mapping?

Journey Mapping is an analytical process that involves careful identification and jolting down all points of communication a customer makes with a brand. These can include any and all channels, from online chat and e-mail messages to a frequently asked questions page. It’s the baseline for identifying how customers interact with a business.

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Journey Mapping was last modified: May 9th, 2019 by Milica Vujasin
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