Jobs Theory

What is Jobs-To-Be-Done Theory?

Jobs-to-be-Done Theory is best defined as a gang of principles that explain how to make marketing more effective and innovation more predictable by focusing on the customer’s job-to-be-done. The theory is established on the notion that people buy products and services to get a “job” done.
The theory explains that by understanding in detail what that “job” is, companies are far more likely to develop and market solutions that will win in the marketplace.