What is Integration?
In SaaS, integrations are considered to be a process of importing resources from one application to another, often using middleware. Basically, integration allows two or more applications to communicate with each other using different protocols. In practice, integration with apps and services allows businesses to expand and grow even further. Often, integrations are the product of a custom made solutions.
For example, one can connect a live chat software to a CRM or a productivity tool. This allows you to speed up a workflow, assist customers faster or simply improve your overall profit funnel.
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