Growth Marketing

What is Growth Marketing?

Growth marketing is marketing 2.0. It takes the traditional marketing model and adds layers like A/B testing, value-additive blog posts, data-driven email promoting campaigns, SEO optimization, creative ad copy, and technical analysis of each side of a user’s experience. The insights gained from these strategies are quickly enforced in order to realize robust and sustainable growth.

Growth marketing is focused on one thing: attracting more engaged customers. While traditional marketing focuses on the top of the funnel, and account-based marketing focuses on key accounts in your business, the growth marketing job description requires focusing on the whole funnel.

Learn more about growth hacking.

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Growth Marketing was last modified: May 12th, 2019 by Mirjana
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