What is FAQ Page?
A FAQ page, short for Frequently Asked Questions, is a web page related to brands and corporations where important information about a business is shared with customers and clients. FAQ pages serve the purpose of grouping the important information about a product or service, company policies, shipping, and other important information that can help customers and clients into one single page or a document. Stored like that, clients and customers can easily find information important to them.
Learn more about How to Create a Great FAQ Page.
How to Make an effective FAQ Page?
Depending on your brand voice and your overall brand image, you can create FAQ page with a bit of humor or personality which reflects the brand attitude. Beyond that, keep in mind that your FAQ page is not a static document, but a living and evolving knowledge base.
In order to create a good FAQ page, you will need to hop in the shoes of your newly acquired customers. Find out what questions they ask often and build your FAQ path from that point on. After you have covered the most basic FAQ questions, expand your list with more complex ones. The ultimate goal of the FAQ page is to deliver content which users will find useful.
After you’ve conducted a list of questions, answer them in the proper manner. Explain processes in details and use simple wording which will earn customers trust. While answering questions, use photos and videos to enrich the FAQ content and help explain the questions better. In case your customers and clients still need help in answering their questions, let them know they are welcome to contact you through any other channel – email, phone or social media.
To help your customers and clients navigate through the FAQ page, arrange your questions into categories and visually separate them from the rest of the content on your website. Divide complex questions into paragraphs to make it easier to read.
Brands with many products and services will have a complex and long list of questions on their FAQ page. In order to help customers navigate through it, integrate the search box. Don’t forget to make your FAQ page easy to find. Put it in the webpage footer section or/and consider to put it in the navigation bar!
Related: Happy Customer Guidelines
11 FAQ Question Examples
Here is the list of 11 FAQ questions to get you started:
- What is the return policy?
- What are the shipping options?
- What are the international taxes, duties, etc. that I have to pay?
- When will I receive my order?
- What do I do if I never received my order?
- What do I do if I received a defective order?
- How do I make changes to an order I’ve already placed?
- Where are you located?
- How is the product made? Where do the materials come from?
- How do I make sure I order the right size?
- How do I contact your company if my question isn’t answered here?
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