Dynamic Content

What is Dynamic Content?

Dynamic content, also known as adaptive content, is the term that describes a site content that frequently changes according to the viewer’s needs, particular signals and automatically adapts to various predefined conditions.

When a customer makes any request on a site, the content based on the preferences of the customer will be portrayed on the screen. Different users will see different content as it will adjust dynamically or under the control of CMS. This helps in boosting customer experience.