Customer Satisfaction

What is Customer Satisfaction?

Customer satisfaction is a value index that represents intensity or the level of satisfaction caused by products, services or customer care efforts from company to customer. The level of customer satisfaction can vary and it is one of the best indicators whether customers expectations have been or have not been met.

When customer satisfaction is high, results are visible in the cost reduction and raise in the sales. Satisfied customers often recommend companies they are happy with, which is one of the most genuine ways to acquire new customers. Companies looking to raise the customer satisfaction index may do so by providing quality products, customer support, service.

Learn more about happy customer guidelines. 

Why Is Customer Satisfaction Important?

Customers are the core of your business. As such, you should care what they have to say and if they’re satisfied with your service. If your business doesn’t care about its customers, there’s a good chance they won’t come back. In order to stop that from happening, let’s explore several reasons why you should pay close attention to customer satisfaction.


  • Loyal customers are a brand’s biggest advocate
  • A lack of communication with customers can lead to negative brand perception
  • Satisfied customers help you stand out from the crowd
  • Satisfaction can have a positive impact on overall sales
Customer satisfaction

Customer Satisfaction Quotes

Here are the top 3 customer service quotes to help you put more passion into what you do, and to keep you going no matter the circumstances.

1. “Instead of focusing on the competition, focus on the customer.” – Scott Cook

Sometimes it’s futile to study what your competition is doing. By focusing on your customers you gain a clearer picture of what’s going on and how to improve your business further.

2. “Great customer service doesn’t mean that the customer is always right, it means that the customer is always honored.” – Chris LoCurto

No matter what others may tell you, the customer isn’t always right. However, this does not mean you should engage in arguments with them. Instead, be respectful and make sure your tone of voice fits the highest standards of a business or brand.

3. “Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” – Donald Porter

Your agents don’t need to be perfect or overly friendly, they require expertise and a sense for problem-solving. Train agents well and to solve problems fast and with precision. Customers will even forgive long wait times if an issue is solved quickly. Therefore, being helpful can offer more advantages than being polite. 

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Customer Satisfaction was last modified: July 2nd, 2019 by Milica Vujasin
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