Click-Through Rate (CTR)

What is CTR?

CTR, or Click-Through Rate, is a fundamental metric in pay-per-click (PPC) campaigns that can help you benchmark the results you’re getting and how effective your campaigns are.
For instance, a high click-through rate is a good indication that your ad copy and/or image is vibrating with your target audience.

In other words, a high CTR means that you’ve targeted the right people/audience, you had an interesting and relevant copy and you had an offer that was appealing enough that a large percentage of campaign viewers are clicking. This is a great sign of excellent campaign setup.

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Click-Through Rate (CTR) was last modified: September 3rd, 2020 by Mirjana
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