A/B Testing

What is A/B Testing?

A/B/ testing is the process of comparing two versions of a web page, email, or other marketing asset to determine which one performs better. For instance, if you’re A/B testing a headline, you would create two versions of the same page with only one element is changed – the headline.

Learn more about A/B/ testing.

What is A_B testing
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A/B Testing was last modified: October 11th, 2019 by Mirjana
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