Viber Communities for Business

Milica author

Milica Vujasin

Content Writer

Messaging apps have gotten a whole new level of popularity throughout the years. To keep that popularity, they kept adding new features from time to time so users would continue using their platform. That is what Viber did with Viber Communities – a feature that offers a chat space where up to 1 billion members will be able to exchange messages and engage with one another.

Not only you got a chance to interact with an unlimited number of members, but also you can enjoy more admin controls and play around with new conversation features. So, communities are next-level group chats, that enable different people to share content around a specific topic they are passionate for. Some of the examples are communities of celebrities, sports clubs, music events, cooking, and others. That’s why Viber is a great tool for business.

Related: Viber for Business – Connect with Your Customers

From Public Account to a Community

Viber is no longer accepting applications for Public Accounts because they have launched Viber Communities.

Public Accounts was account made for businesses and brands who wanted to communicate with Viber users for marketing, customer service — or a bit of both, without a user needing to add that account as a contact first. What’s more, businesses had the unique ability to create custom experiences for their customers through the private messaging feature.

Community Features

Similar to group chat, but more enhanced, here are some of the features:

    • Unlimited members – the only limit is the number of people on the app.
    • New members can be added to public communities by tapping on a link.
    • All new members of the group will see the entire group chat history when they join.
    • Group admins can pin a message at the top of the chat.
    • Communities can create a collection of favorite media sent in the chat.
    • Pinned messages at the top of the chat.
    • Direct replies to a message in the chat.
    • Mention another member of the Community to bring them into the conversation.
    • Send stickers, gifs, songs, links, pictures and more 

Tiered Management Roles

This feature allows each Community member to have different management roles within the Community: Super admins, Admins, and Community members. It helps make “sure participants stay focused on the community’s goals.”

Super admin

The owner of a community.

  • Control admins’ and members’ writing privileges
  • Add or remove Community members
  • Promote members to admin or super admin status
  • Ban or block members
  • Customize the community’s image, description, and name
  • Decide whether will members participate in a conversation or not
  • Can invite new members into the Community
  • Pin messages in order to start a group discussion
  • Delete one or all messages written by specific members
  • Publish public links to invite new members
  • Decide whether all members of the Community can share its link

Admin

They help Super admins manage the community and its members.

  • Add or remove Community members
  • Pin messages in order to start a group discussion or raise awareness to a certain topic
  • Delete one or all messages written by specific members

Community members

You became a member if you are a community participant but not an admin or super admin; one of the benefits is that their phone number is not visible to other members.

  • Have full access to the community history
  • Send and reply to any type of message with text, a GIF, stickers, video message, etc.
  • Can mention other users within a message by typing “@“ in the chat and choosing the chat member they wish to mention
  • Mute notifications

Benefits of a Viber Community

Viber Communities is Viber’s most advanced feature for managing large groups in the messaging world. Viber is the only messaging app to offer unlimited member chat groups.
Viber Communities have key advantages:

 

  • Visibility – Unlike Public Chats who were placed in a dedicated tab, all Communities are accessible from the main chat list – just like any other chat, and next to users’ private conversations. This means your content will get more visibility and more engagement. 
  • Multiple admin roles – Viber Communities have multiple administration roles, to power up your ability to run focused and streamlined conversations. 
  • Open chat – You can decide if your Community is open for all members to message and take part in the conversation.
  • Insights & analytics – Access data about your Community right from your Community info screen.
  • Discoverability – Communities can be searched directly from the Search bar in the main chat list (by adding “@” to the beginning of the query).
  • Member to Member messaging (coming soon) – A Viber Community allows members to engage with others through safe and secure messaging while keeping their phone numbers hidden. Members will not be able to message admins or super admins directly.
  • Notifications – Viber Communities members can decide the frequency of the notifications they receive from a specific Community.

Viber Launches Polling in Group Chat and Communities

This novelty gives everyone access to communication so they can real-time find out what other people think about a particular topic. Answers are individual to a group or community, and options are endless. Adding a poll is a great way to engage audiences in a way that contributes to the discussion – by enabling democratic elections and encouraging more people to engage in different topics and to do it as often as possible.

Polls have raised one of the highest levels of engagement in Viber Communities so far and have provided valuable insights to the company to respond to the needs and preferences of its public. Also, it has shown that Viber users are open to meeting new people in different communities and would like their applications to be more surprised.

Viber Communities Poll

Picture 1. Viber Communities Poll

Conclusion

This novelty gives everyone access to communication so they can real-time find out what other people think about a particular topic. Answers are individual to a group or community, and options are endless. Adding a poll is a great way to engage audiences in a way that contributes to the discussion – by enabling democratic elections and encouraging more people to engage in different topics and to do it as often as possible.

Polls have raised one of the highest levels of engagement in Viber Communities so far and have provided valuable insights to the company to respond to the needs and preferences of its public. Also, it has shown that Viber users are open to meeting new people in different communities and would like their applications to be more surprised.

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Viber Communities for Business was last modified: July 1st, 2019 by Jelena Milicic
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