User-Generated Content

What is User-Generated Content? 

Diverse content, whether text, image, video or.GIF, created by brand consumers online is recognized today as user-generated content (UGC). 

In recent years, user-generated content has become one of the crucial social proofs for brands worldwide. This trend will continue to rise over time.

This type of content is important to brands because of its side effects. Some of them are sale increase, SEO value for a website, authenticity, increase in brand loyalty and trust.

What is user generated content

Most common Types of User-Generated Content

Social Media

If you have ever noticed the embedded posts on brands websites under the common hashtag, there is a high possibility that it is user-generated content. Channels like Facebook, Instagram, and Twitter are often used by brands as social proof on corporate websites. Moreover, brands are hiring influencers to boost their social proof and user-generated content.

For the customer, being featured on a company website they love is as is. Just to put the power of social media into perspective: every day 95 million photos are posted on Instagram alone, which makes social media a perfect pit-stop for UGC.

Star ratings & comments

Whenever you are heading to u buy something online, chances are there are comments or ratings from users who purchased the same item before you. Let’s be real, once you found the product you love, the first step you do is go to the comment section. This too is a part of the brand’s strategies to create more authentic UGC.


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User-Generated Content was last modified: June 14th, 2019 by Milica Vujasin
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