7 Marketing Hacks That Will Make Your Brand Grow Faster
This is the buzzword for all the small to medium-sized B2B companies. I won’t blame you if you are fed up of the number of times you had to hear these words. Getting annoyed with this hype is more common for those who don’t yet understand its power.
Either hate it or like it, but marketing hacks are not going anywhere. In fact, they are likely to grow tremendously in the upcoming years. The hype surrounding marketing hacks isn’t unwarranted either. In the past years, we have witnessed the tremendous, almost awe-inspiring growth of platforms like Snapchat and Facebook.
Picture 1. Facebook Statistics
This proves that mastering some of the marketing hacks can actually make your brand grow faster. However, don’t forget that these hacks alone cannot help you. One has to put in a tremendous amount of handwork to see lucrative results of this extent. Explore the marketing hacks that can do wonders for the growth of your brand below.
Related: Setting Small Business Goals
Blog Consistently so Your Audience Can Find You
You want your target audience to love you. But how will they love you without even reaching you? A beautiful, quaint bookstore will not thrive if it is hidden amid the giant trees – no matter how beautiful it is.
The same goes for your business. But you don’t have to worry about anything. All you need to do is to blog consistently to get discovered by your target audience. Your blog efforts will make you be seen and heard by your target audience. Make sure to make your blog SEO friendly to get featured higher in the search engine rankings.
Now, don’t do everything to just get ranked in Google. Your main motto here is to connect with your audience. So, write valuable, and understandable content that will easily hook your customers in. The key is to be consistent. You can’t expect to get traction just by publishing one or two blogs per month. The more content they read, the more likely they will trust you.
A/B Test Everything
Having said to A/B test everything, I meant — keep conducting experiments to see what your audience likes. Your website is now up and running, but it is still difficult to discern how your audience is responding to you. Or are they even responding at all?
If so, then where is the problem? This is where A/B testing comes in. It seems like a lot of effort in the beginning. However, it will be well worth your effort. From your landing page to your email subject lines, it is important to know what is resonating with your audience and what is not.
Here’s a real-life example:
InsightSquared’s Lindsy Lettre and her marketing operations team began to assess how to increase their conversion rate. In the process, they realized that their long landing page form might be a hindrance and people are leaving without filling out the form.
Picture 2. Request a demo
So, they ran an A/B test on an eBook landing page for 30 days, to assess whether shortening the form will have any positive impact.
Picture 3. Download an eBook
And turned out they were right.
They removed a few fields from the form, and their conversion rate saw a drastic jump — a whopping uptake in conversions of 112%. See, even a simple change can have a huge impact. So, keep conducting these small experiments by A/B testing various aspects of your website and marketing strategies.
Launch Retargeting Campaigns
If you are running paid advertisements, then you are likely to be shelling out a considerable budget. That said, your regular paid ads aren’t enough to draw in the customers. The reason is that the prospects do not make the final purchase unless they visit a website 2-4 times.
Picture 3. Remarketing
In fact, 70% of shoppers abandon their cart and exit without making the final purchase. Now, you have to do something so that your prospect doesn’t forget about you. In simple words — you have to retarget them by launching retargeting Ad campaigns.
So, how does it work? Initially, you create a target Ad copy and tag your prospect with a cookie. Then, this retargeted Ad will follow your prospect all around the internet in a quest to bring them back to your website.
Provide The Best Customer Service Experience
You might think what’s the point of discussing if it’s all obvious? Well, maybe today it is becoming an obvious thing. However, back in days, people would produce content about anything and then marketing it.
But the times have changed. The days when you could get away with creating a mediocre product with little to no customer support are far behind us. In this post-internet era, word gets around quicker than ever before. If your customer service is not up to the standards, then your audience will know before you can even imagine.
Some of you might remember what happened to United Airlines in 2009. For those of you who can’t recall, United Airlines workers ended up breaking a customer’s guitar. The problem occurred when they refused to compensate for the loss despite admitting their fault.
This situation came into the limelight overnight when the customer created three songs, including videos about the crappy customer service. This resulted in over 15 million views and a disastrous reputation for United Airlines. What’s the solution? It’s simple: make your customers happy to get lots of feedback. And once you get the feedback, evaluate it carefully and act on the negative pointers that you got.
Repurpose Your Blog Posts
Reduce, reuse and recycle! Here we are talking about content recycling. This not only saves your time but also help you promote your content in various ways and on different platforms.
Repurposing your content is actually one of the best content marketing tips for engagement. You don’t have to do much, just transform your blog articles into various visual forms. For example, you can create an infographic from it and share it on all your social media channels. You can also create a webinar, explainer video, and more.
Great content can be leveraged in many ways by molding it into various forms. So, the key is to expand your horizons by not limiting your ideas and content.
Share Customer Testimonials
It is one of the easiest marketing hacks on this list and a great word-of-mouth marketing tactic. After all, all you have to do is to share your positive customer testimonials for everyone to see and bask in the glory of it. We keep witnessing organizations talking about themselves and their product in the positive light. But it’s nothing more than a redundant noise.
People don’t get satisfied unless they hear other people taking good things about you. It makes your prospects less cynical before making the final purchase. There are plenty of ways to feature your testimonials and reviews.
Some companies feature their testimonials on their landing page, while some just feature their notable clients. Some companies are upping the ante by displaying successful case studies on their profile. Here’s an example of how CodeAcademy has linked their customer case studies on their landing page:
Picture 4. Codecademy Stories
Add The Year to Your Content Title
Adding the year to your blog post’s title is the easiest way to increase your click-through-rate, which will eventually lead to the growth of your business. How does it attract your audience?
Here’s the deal: when your audience sees that the content is updated in, let’s say 2018, it will automatically tell them that the content is up-to-date. For example, the blog title “Top Email Marketing Trends for 2019” is likely to get a better click-through-rate than “Top Email Marketing Trends”.
However, this marketing has a catch. If you add a year to your title, you have to make sure that your content is also up to date. You cannot get away with adding the latest year to the old content. If you so that, you will be inflicted with a huge bounce rate, which will lead to low rankings. So, adding a year to your blog title also means that you have to keep your content refreshed.
Summing It All Up
Marketing Hacks are not to be taken lightly, because it is more than just a fancy buzzword. Competition is so high that you have to use every weapon in your arsenal to get an edge over your competition. If implemented correctly, these marketing hacks are likely to help your brand grow at a faster pace than ever before.
Focus on building your audience, solving their problem and extending your brand. You can do that by backing up your product with a great marketing plan including the above-mentioned marketing hacks.
What marketing hacks have worked for your business so far?
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