What is Marketing Automation?
Marketing automation attribute to the software that exists with the goal of automating marketing actions. A lot of marketing divisions have to automate repetitive tasks such as emails, social media, and other website actions like live chat or chatbot.
Learn more about Marketing Automation.
Marketing Automation Software
MA software is a collection of tools capable of streamlining, automating and analyzing all marketing relevant workflows. Those tools contribute to enhancing customer engagement and increase leads.
The concept of MA software: the more qualified leads you get the higher the conversion rate and the more revenues you generate.
What Are the Main Features of MA Software?
According to Search Customer Experience, the main features of MA software typically include:
- Account-based marketing
- Analytics for CRM
- Marketing ROI
- Inbound marketing
- Lead management
- Campaign management
- Targeting and segmentation
- Social marketing
Difference Between Marketing Automation and CRM
The main differences between marketing automation and CRM fall down to target, type of users, core function. And also let’s not forget the fact that those are two different platforms. Meaning they have different purposes. But even though they are different, it is important to realize that they work well when combined.
CMSWire explained this perfectly: „CRM manage customer data. Although you can have a CRM without MA, MA cannot exist without a CRM. The CRM serves as the central database for MA. It’s where all the information is stored for each contact along their customer journey.“
What is Email Marketing Automation?
Email MA is an efficient way to create relevant, personalized and timely emails for individual contacts. Those email will be sent when customers take a specific action. It is especially great for businesses that are trying to reach out to their customers. And when they do, email MA will definitely help them to deliver a high level of customer experience. Both to first and latest email subscriber.
To summarize, you can decide which email you want to send, at what time and to whom based on a pre-defined trigger or event.
Picture 2. Email marketing automation statistics
These statistics demonstrate the value of email marketing and automation in particular.
MailChimp – email automation tool example
MailChimp is a popular email marketing service primarily made for small business and it helps them to market smarter. It allows you to send targeted emails when triggered by a specific activity.
Here is an example of how Mailchimp helped a customer:
„Bee’s Wrap, a company that produces a reusable food storage wrap made out of fabric and beeswax, has grown their list substantially and organically by adding a popup form to their website, offering a 15% discount to new subscribers, and then sending a welcome automation series.“
Picture 2. MailChimp as a great example when helping a customer
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