Instagram Growth Rule Breakers
Instagram has recently reached 700 million users! So you probably wonder, how the hack to create the content that stands out in such a massive community?
You might often read about behind-the-scenes content followed by fixed rules: Leave at least three comments, post at least once a day, use at least 11 hashtags on each post and so on.
These rules are definitely not to be neglected but can turn your activity into a boring routine. And Instagram can be anything, but not boring!
In this article, we’re taking the rule-breaking around Instagram advertising to a new level. Free your creative hiccups with some of the best recommendations, and you will surely profit out of it!
Let’s Get You Over Your Creative Block
Instagram Growth Rule Breakers in Businesses
Instagram is a great place to show how something very specific to your company is made. Even some of the typically boring brands are able to entice excitement or wonder by showing off some of the daily operations.
Here’s a good example!
1. Tito’s vodka
We all know vodka’s fun, but it can be even more fun on Instagram. For example, they started Vodka for Dog People to rescue and protect the animals that have serendipitously come into their lives.
Picture 1. #vodkafordogpeople
Likewise, this non-profitable organization has a goal to spread googly eyes around the world. Googly eyes are a customer favorite in every crafts store, and for a good reason.
They instantly improve everything, and the following photo confirms this:
Picture 2. Order your FREE googly eyes at our website and be part of it.
They used illustrations to add an interesting twist to their product photos. They added a swiping in the photo to promote their Chicken McNuggets.
Picture 3. Looks like you’ve hit on something in the sand. What will you uncover? Swipe to feed your curiosity.
4. Forever 21
When making your brand unique, you inspire curiosity. There is a higher chance that your audience will follow you and/or become your customers if they feel entertained with your content and brand’s image.
For example, Forever 21 is showing users how their product is used by different people in the industry.
Picture 4. Show a truly unique angle of your product.
Also, more likely than not, people are interested in how your company works on a daily basis. Try to highlight quirks or unique happenings that occur with your business. Is there a company event or something silly your team does occasionally? Tell your audience about it!
Picture 5. Post-it even in rainy and windy conditions.
Obviously, when done correctly, being different on Instagram can take your brand a long way. Be more pirate and break the conventional rules.
Hence natural mineral water brand Jana launched a new campaign called Deep, which functionally delivers a message that is rooted in undisputed truth – DEPTH.
Picture 6. Witness The Deepest Instagram Profile, Created By Saatchi & Saatchi.
Picture 7. The most epic cookies of all time are here.
Instagram Growth Rule Breakers Individuals
For highly visual and engaging content, you have to entice the viewer and ultimately create a sense of pleasure or intrigue.
This doesn’t only mean you have to use stock photos of products in good lighting. It’s not even about the rules of colors and textures anymore. It’s about not sticking to them, but creating new, preferably interactive content.
Check out videos and photos from these artists and you’re immediately ahead of the game:
1. Kirby Jenner has 1.1M followers. He photoshops himself in Kendall Jenner pics.
Picture 8. Kirby Jenner and Kendall Jenner
You probably never heard of him, but he can be found anywhere where Kendall is. Kirby Jenner except for only being “Kendall Jenner’s twin”, is also a model and a lover. One is for sure, he definitely masters in photoshop!
Picture 9. Kirby Jenner and Kanye
2. Eggcelent Instagram Account
One of the never-ending Instagram trends is definitely taking pictures of the food. However, The Eggshibit upgraded it to delicious artworks out of a fried egg!
Picture 10. IG: the_eggshibit
3. Mixing dogs with food
Instagram is overflowed with accounts that are either all about food, or all about dogs. It was a matter of time for these two categories to get together! Dogs In Food does this beautifully.
Picture 11. IG: dogs_infood
4. Digital marionettes for our celebrity-obsessed age
Joel Strong cuts out pictures of famous people’s heads and photographs them, dangling from his fingers, atop a real, live person’s body.
Sounds simple? Perhaps.
And yet, there’s actually something wonderfully surreal in the contrast between a 2D Beyoncé head and a 3D Any Dude standing in the park.
Picture 12. IG: mydaywithleo
5. Playing with emojis
Some people are so good at Instagram that it’s almost unfair. An artist Pablo Rochat is one of those people. His posts are very creative and will often make you laugh. He also has the strongest and most inventive Story game on Instagram.
Picture 13. IG: pablo.rochat
6. Thinking out loud
Pete Souza spent more time alongside President Barack Obama than almost anyone else. He used to be Barack Obama’s official photographer. Now whenever Donald Trump does something insane, Souza posts a picture of Obama doing the opposite.
Picture 14. IG: petesouza
7. Playing with death
Instagram has some strict rules about controversial photos showing blood, nudes, violence, etc. that can get you shadowbanned or have your account suspended.
However, Crap Taxidermy is here to haunt your dreams with more dead-eyed abominations and unholy chimera than you can shake a fleshing knife at.
This account collects poorly executed dead-animal art from around the Web, from asymmetrical bobcats and stoned polar bears to some unholy communion of a duck and a rabbit.
Picture 15. IG: craptaxidermy
The Abuse is Rife
What was the first social network you fired up this morning?
If it was Instagram, the chances are you were duped!
As you scrolled through dozens of photos and status updates on Instagram, it is likely that many of them were not spur-of-the-moment missives sent by their account-holders but, rather, marketing messages sponsored by other brands.
Lift the curtain on your daily operations
Solberg Audunsson, co-founder & head of Takumi, offers brands an 8-point code of conduct on how to achieve a campaign that creates successful outcomes, whilst erring on the right side of transparency.
Over to You
Instagram feed forms your brand’s story. As people scroll down, they form their impression of a brand based on the feed itself. Put these ideas into action and you’re bound to create a great feed that’s set for success.
In short, think creatively, outside-of-the-box, break the conventional rules, create something unseen and engaging that will drive attention and action.
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