Inbound Marketing

What is Inbound Marketing?

Inbound marketing involves making and using a blog, social media, infographics, ebooks, white papers, email newsletters, and alternative content that people want to browse.

People interact with content, read and share, and come away with a positive impression of the brand that may influence later getting decisions. By aligning the content you publish together with your customer’s interests, you attract inbound traffic that you simply can then convert, close, and delight.

Therefore, inbound marketing may be a marketing approach adapted to the trendy buyer. You can say that kind of marketing is designed to higher align with the buyers’ journey.

Learn more about Inbound Marketing.

Inbound Marketing Methodology

An inbound marketing methodology is a powerful approach where you can convert strangers into customers and convert those customers into qualified leads. It has 4 stages:

1. Attract
2. Convert
3. Close
4. Delight

4 Stages of Inbound Marketing Methodology

By following these steps your customers will no longer be strangers but someone who promotes your brand. Each step has its own tactics that will help you achieve your goals faster.

Attract

Attracting customers who haven’t previously reached your site is the first step. In this stage, the right content, at the right place and at the right time is and need to be provided to the customer. But what you need to know that attracting customers to your website will only be worth it if it’s the right type of customer. HubSpot calls the right customers “buyer personas,” which is what your ideal customer is really all about.

Convert

Once you have attracted the right customer to your website, is time to convert them into leads. You can do that by gaining their contact information on a landing page. In order to gain an email address from a visitor, you have to offer something remarkable in return like an e-book. This helps to offer them the information they are looking for while offering their contact information to you, the marketer, in order to market them efficiently.

Close

After you’ve found the right customer and converted them into leads, it is time for the closing stage – where leads are transformed into customers. Marketing tools such as social media monitoring, CRM, marketing automation are here to ensure that the correct leads are closed at just perfect time.

Delight

The last inbound marketing methodology stage is delight. Now that you’ve created customers, you need to engage with them even the deal is closed. So, engage with them through social media channel, follow up emails or some calls-to-action.  It is the goal to create a relationship with them that will result in positive for both the company and the customer. Because happy customers are the ones who promote your company the best.

Picture 1. Inbound marketing methodology