Happy Customer Guidelines

Branimir author

Branimir Hrženjak

Content Writer

We can all agree that customer satisfaction is essential to every successful business. In this article, we will be focusing on ways to make and keep your customers happy. Starting from the basics, setting up goals, and providing general customer guidelines, we’ll slowly go through the whole costumer conversion process.

First off the list is the understanding of the potentials that customer retention offers. If you’re in the process of growing your business, it’s always a great idea to revise your budget to provide better customer care to existent users. Customer retention is where marketing money should go. It is a much better and cheaper way from customer acquisition.

🚀Download our free eBook: Small Business Guide to Amazing Customer Support

Acquiring a new customer can cost 6 to 7 times more than retaining an existing one. It is never too late to start better nurturing your customer base. After all, a happy customer is a more powerful tool than any marketing advertisement.

Who’s a Happy Customer?

According to the standard definition, it’s someone that had a great experience on your site and wishes to repeat the experience. That person tends to relate to the company and keep using their services because he has found the pleasure he wanted. In truth, it’s much more!

When it comes to dealing with customers, a happy one can be a great asset to your business. This means more than providing a great one-time experience, it means you actually have to put in the effort afterward.

The secret to a happy customer, therefore, is simple: remain caring and supportive towards their needs and emotions in every step of their journey.

Being there exactly when your customers need you, goes a long way in achieving just that! After all, a happy customer means a happy business.

Why Do You Need Happy Customers?

It’s a question of mutual satisfaction. You offer premium service and exquisite customer support, and you’re repaid in kind. A truly practical business model.

Let’s explore the main benefits of happy customer conversions.

Returning customer potential

A loyal customer takes part in the constant consuming process, contributing to the community and becoming a part of it. The number one benefit of a loyal customer is that at a certain point they develop a level of immunity to the pricing, so you can set higher standards and still have the same conversion rate.

The Apple pricing strategy is a great example of this phenomenon. Even though their computers and mobile devices continuously increase in prices, their customer base not only continued to stay loyal to them. This is due to the fact that the perceived value of the product is higher, which causes them to become even more passionate about the brand.

A satisfied customer is a walking commercial

It is said that a happy customer is a brand’s greatest contributor.

No form of advertisement is more valuable than a direct referral. When a friend recommends you a product, you’re more likely to consider buying it. Why? Because of the level of motivation involved. Simply put, the spoken word is stronger than any paid channel out there.

There’s also a very high chance that a customer who comes through a referral will also turn into a loyal customer. This can trigger the pass-along effect, which means that a good word about your brand and service will keep spreading, ultimately allowing you to reduce your marketing costs. According to Forbes, just one happy customer will spread a positive word to at least 10 people. Imagine the valuable prospects created

They provide valid feedback

Happy customers understand the process of your services, which means they provide a valid and beneficial suggestion for the improvement of the service.

If you find searching for new customer opportunities, there is no better way than to observe returning customer behavior patterns. They are already loyal and they have what is required to bring in more customers. This includes insights into your sales process, bugs and general improvement suggestions you might not be aware of just yet. Every single of these things can bring an additional layer of value to your overall performance and sales, making it a worthwhile effort. Invite users to interact with your brand, share your values and don’t forget to be friendly.

Loyal customers stick with you

Putting users in the absolute center of your brand pays off in kind. A loyal customer will not only promote your brand, but he will also be there when times are hard to provide support.

Even if something goes wrong, loyal customers will stay true to your business. Sometimes a product or service can hit troubled times when it’s prospect towards acquiring new users can be severely limited. In such a scenario, one can never underestimate a happy customer. Willing to go the extra mile, such an individual has the potential to relate to your problems and lend a helping hand in order to solve it. This is the absolute level of excellence when it comes to customer service, offering the long-term potential to those who achieve it.

Related: 10 Rules How to Improve Customer Service

Two palms balanced with a heart between

Picture 1. Loyal customer stay true to your business

How to make a customer happy?

It is simple, through great service.

A service that has puts a customers satisfaction first is exactly the kind you’ll want to aim towards. When that is the case, there’s very little chance that the customer will unhappy with the service. All we need to do is to take the right steps in providing the best customer service. That means, realizing the customer’s point of view and through that realization establish a relationship with him. Getting started, one should realize the importance of customer service and input maximum effort to utilize it in order to fulfill your customer wishes.

Importance of Good Customer Service

No matter the size of your business, good customer service should be your number one priority. Providing excellent customer service to all types of customers, new and existing alike, is the essence of running a good business.

Although it can take extra resources, time and money, customer service that leads to customer satisfaction is a must if you wish to attract and retain your customers successfully. The best way to do it is by establishing friendly and reachable customer support. Considering it’s the frontline for your customer interactions, it should also be the most active part of your business model. Essential to building relationships, the conversation should be led in a productive and friendly environment with the goal-oriented focus.

Customers in blue and red with chat clouds above their heads

Picture 2. Happy customers – happy business


In this article, we talked about the benefits of a happy customer and how to make customer service that converts into actionable insights that benefit your business. The thing gathered is that by putting the customer first, you spread brighter interactions that result in users identifying and connecting with your brand on a global scale.

We are not the first to realize it, M.C. Donald’s founder said:

“If you work for money, you will never make it, but if you love what you’re doing and you always put the customer first, success will be yours.” – Ray Kroc, Founder, MCDonald’s

Remember to stay positive and enjoy your relationships.

Create a chatbot that delivers

chatbot that delivers

More from our blog

Happy Customer Guidelines was last modified: June 18th, 2019 by Branimir Hrženjak
Omnichannel marketing strategy ebook

Ultimate Guide to Omnichannel Marketing Strategy

Download E-book

You have Successfully Subscribed!