Essential Marketing Productivity Tools


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When you’re creating a marketing strategy, you’ll need people in your team that has enough knowledge to implement that strategy. Each of them needs adequate equipment and technologies to show all his skills. Also, team leaders have a lot of responsibilities to keep the whole team happy at their workplace and to keep their productivity at the highest level. It’s always hard to handle more people at once because they have to deal with different personalities and priorities.

 🚀Read The Ultimate Guide to Productivity🚀

Your strategy should be set that everyone does their job right on time so that you can deliver your work within a specified time. So, to do this well, you’ll organize your time. Also, for making your schedule meetings, and communication, there are tools that set tasks for each member of the team and other activities.

10 Marketing Productivity Tools

Get ready to know everything about the best and the most common marketing productivity tools that could help you to implement the marketing strategy. Each of them has its own purpose and gives you some kind of improvements in doing business.


This is a software that is mostly used like a shared workspace software and for better communication in a team. Slack is currently the most popular software in the market for this purpose. It allows you to collaborate in a way to create and start a project, hire new people, review contracts for sales, define budgets, any many more.

As well, this is useful for B2B businesses because you can create channels for a specific project in your organization. So, it means that the team can communicate with clients, but still stay in their own groups.

When you consider how popular it is and that the biggest organizations use it, it means that it’s probably the best software out there for this purpose.


Picture 1. Slack


Asana is a tool that allows you to create different tasks for each team member, create plans, mark projects and tasks as completed, assign specific employees for specific tasks and other possibilities. It is very useful when you have deadlines to create a schedule of tasks. It greatly improves productivity when you know what you need to do in a day, week or month.

Also, you can integrate it with Google Drive apps, so you can import already existing documents.


Picture 2. Asana


Ahrefs is a tool for backlinks, keyword researching, rank tracking, and other features. If you do the research for keywords, Ahrefs gives you what is a key difficulty for a specific keyword, its search volume, return rate and everything you need to know about keywords. For backlinks, it shows you which backlink you should or not use on your sites.

Therefore, we can say that this tool is essential for your content and SEO. It shows you which content is good and relevant and it’s potential.


Picture 3. Ahrefs


InEvent is a leader all-in-one event management platform that allows Event Planners/Organizers to create memorable experiences for their invitees.

It provides consolidated information about the projects which you are accountable for. More than 2.4 million attendees have participated in conferences and celebrations organized with InEvent software, by 265+ companies such as Amazon, Facebook, Honda, Coca-Cola, Facebook, among other major Fortune 500 key players.
Recently, InEvent has released a trial version. New users instantly get access to:
  • Event website builder
  • Registration forms
  • RSVP management
  • Communication mailing
  • Event mobile app
  • Support from a global
  • Customer Success team
You can start using it today on
InEvent Marketing productivity tool

Picture 4. InEvent


Grammarly is an expansion for browsers which helps you in writing content, and one of the best marketing productivity tools. It will highlight all the mistakes in terms of words and context of the content. This spellcheck tool saves you time by correcting all the mistakes in the content.

This tool has a free and paid version. In the free version, it points out only mistakes about the words that are wrongly written. If you want Grammarly to highlight passive or some other feature, it will cost you around $30 per month.


Picture 5. Grammarly


This is one great tool that helps you to create visuals for your blog posts and social media. It’s very easy and simple to use. Infographics and other graphics are always good to use in blog posts to give the depth of information within a blog.

Furthermore, it’s great because it allows you to create teams where every member shares its visuals. Same as Grammarly, Canva has its free and prepaid version. The difference is that in the free version you cannot use all vectors and symbols. If you want to use some of them, you need to pay. A paid version is $12.95 per team member/month. Simply, it is one in a row of best and essential marketing productivity tools.


Picture 6. Canva


HootSuite is a tool with a dashboard where you can track your activity on all social media. You can post on multiple platforms at once. It makes it easier to organize your work and measure what you do on social media.

Just like in Asana, it’s useful for teams because each member has an insight in every platform. This tool achieves better results every year because of its efficiency and usefulness.

All the analytics and numbers are in one place. It’s great because you have better insight into your social media activity. It provides a detailed view of the statistics of campaigns and how it performs.


Picture 7. HootSuite


Zapier is very is a complex tool but has only one function. That is to connect all other tools, platforms, and apps. Right now, it has approximately 1000 integrated apps. To make it clearer how it works, we’ll explain it through one really common process.

So, if you get an email that needs to be discussed with other colleagues in Slack. After that, it needs to be arranged by tasks in Asana. Then it needs to be placed on WordPress and ready for publishing shown in HootSuite. That’s where Zapier steps in and completely automates the whole process.


Picture 8. Zapier


The email search engine used by 30% of fortune100 companies called ContactOut is the most accurate email finding tool! A simple browser extension adds a powerful overlay on top of the LinkedIn profiles where marketers and recruiters can, at one place, see phone numbers, email addresses and links to social media profiles of more dan 600 million people in their database!

In the world of SaaS, networking is important as much as marketing. Having on your side a powerful tool such as ContactOut will help you nurture the growth of your company!

ContactOut productivity tool

Picture 9. ContactOut


Milanote is our bonus tip tool for organizing creative projects into beautiful visual boards. By design, it feels a lot like working on the wall in a creative studio – visual, tactile and sometimes a bit messy – Milanote is a great fit for designers who work in teams remotely.

Key Features:
– Write notes & to-do lists, upload images & files and save things you find on the web
– Organize visually using the flexible drag and drop interface.
– Boards by default are a private place to think, but with a single click you can create a shared workspace for collaboration with your team
– Milanote is filled with hundreds of built-in templates to help you get started with a variety of different projects, from creating a mood board to writing that perfect creative brief.

Marketing Productivity Tools Wrap Up

To increase the productivity of the whole marketing team, you need to provide them with essential marketing productivity tools and technologies that will help them to do the best work they can. There are a lot of tools that might help you indeed. But the most important tools are the ones that you can read here. These are Slack, Asana, Ahrefs, InEvent, Grammarly, Canva, HootSuite, Zapier and ContactOut. Each of these tools has its own purpose and value. And also, all of them can help with creating your landing page.

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Essential Marketing Productivity Tools was last modified: November 12th, 2020 by Milica Vujasin
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