Ecommerce Platforms to Build Your Business: 8 Popular in 2019

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Milica Vujasin

Content Writer

⏱ Reading Time: 8 minutes

The market is wide and eCommerce platforms are endless. To choose a good one for your business is not an easy task. But it can sure have a huge impact on business growth.

To pick the right one that suits your needs, you need to dig deep into an exploration of eCommerce platforms, their features, advantages, and disadvantages to find a good one. That’s why we’ve compiled a list of 8 popular eCommerce platforms to help you choose.

But before we dive into eCommerce platforms, let’s define it first.

🚀Read Ecommerce Guide – Introduction & How to Start an Ecommerce Business? 🚀

What Is an Ecommerce Platform?

An eCommerce platform is a piece of software that allows businesses to create online stores. It also gives you the tools to create and manage your site and provides the complete ease to manage your online store. 

The main reason why people use eCommerce platform is that they are easy to use even for beginners. Moreover, entrepreneurs setting up their online stores using the eCommerce platforms have the support of the online community via forums, guides and platform’s customer support.

They also save you from doing unnecessary technical steps and let you focus more on the marketing and selling side of the businesses.

There are three main types of eCommerce platforms:

  1. Open Source
  2. SaaS (Software as a Service)
  3. CaaS (Commerce as a Service)

4 Most Used Ecommerce Platforms

There are a lot of eCommerce platforms on the market. But to thrive among the top 4 is definitely a good sign that they have benefits that make them stand out of the crowd.

Leading platform loved and used by many online entrepreneurs is WooCommerce. After WooCommerce we have Shopify, Magento, and BigCommerce. These are all great platforms with great features, but it is up to you to decide which one of these eCommerce platforms suites your business the best. Let’s explore the benefits of every one of them to help you pick the right one.

Learn how to craft an amazing omnichannel strategy with the help of the Paldesk Omnichannel Guide!

Ecommerce platforms by usage

Picture 1. Ecommerce platforms by usage


WooCommerce is a flexible, open-source e-commerce plugin that works with WordPress and it is free. It is one of the most popular ways to build an e-commerce store for sites as it comes with additional features. Some of them include unlimited products and images, customizing store location, selling any product you like and more.

It is easy to install, you can add your products and fix settings.

WooCommerce installation

Picture 2. WooCommerce installation


  • it is free and extensible
  • easy for beginners
  • works on all devices
  • it is secure
  • highly customizable
  • there is a free WooCommerce mobile app


  • it is a WordPress plugin that doesn’t come with hosting so you need to buy a domain and web hosting
  • extension store has 300 plugins and some of them are free while for some of them you need to pay a subscription

Pricing: Free (domain and web hosting costs)

Since WooCommerce works with WordPress, and WordPress is now one of the most used platforms on the Internet, read our other blog post about it: 10 Best WordPress Plugins for Excellent User Experience.


Shopify is a commerce platform that helps you to start, grow, and manage a business. Since there is no coding required, it is a good choice for people who don’t have tech skills.

This platform offers numerous templates for different niches that are all modern. Shopify integrates with more than 70 payment gateways with checkouts in more than 50 languages. That makes it easy to sell products to customers anywhere in the world.

Some of the Shopify features are unlimited orders, SEO, full blogging platform, multiple languages, mobile commerce ready and more.


  • quick and easy setup
  • great for beginners
  • beautiful and customizable themes
  • themes are mobile optimized
  • 24/7 customer support (chat, phone or email)
  • accept payments instantly with Shopify Payments
  • track and manage inventory


  • it can be expensive for a beginner
  • the attributes of the products are limited to three attributes: size, color, and material
  • if you want to expand the features of your store, you’ll need to spend additional fees.
  • customization can add up to the expenses.


You can try Shopify free for 14 days, and after the free plan expires, you can choose a basic Shopify plan for 29$ per month. There are two more other plans – Shopify $79 and advanced Shopify $299 (also per month).


Magento is an advanced e-commerce platform on the market that is used by some of the largest companies in the world. It should be a priority for businesses and individuals who want to develop a long-term professional e-commerce website. And it is an ideal platform for fast-growing small businesses.


  • it is free
  • build on an open-source technology
  • it offers powerful marketing, SEO and catalog-management tools
  • advanced testing capabilities
  • mobile-friendly
  • huge community users


  • Magento Enterprise Edition is 18,000$ a year
  • the programming skill is needed for the set-up and customization
  • the free version needs some features and apps that are not free

Pricing: It offers a free solution, but if you want an enterprise edition, it is way too expensive. There is a free version named Community Edition, but it still needs a lot of plugins which are not free.

Also, you can set up Magento Live Chat with Paldesk. Paldesk is a live chat tool for online sales and customer support, designed to help Magento websites increase sales conversions and provide lightning-fast answers to customer questions.

Magento and Paldesk

Picture 3. Integrate Magento and Paldesk


BigCommerce is a leading e-commerce website builder that is great for people who want to start an eCommerce store. With its bunch of features, it helped almost 100,000 people to build their online store. Some of the features include unlimited products, file storage, and bandwidth, 24/7 live chat support, SEO features, manage orders and inventory and more.

With this website builder, you can set up your store, add products, and make money through your website. It is similar to Shopify because there is also no coding required.


  • easy to use and quick set up
  • mobile integrated
  • great customer support
  • integration with other channels
  • no transaction fees for online or offline payments
  • inventory management tools
  • offline commerce integrations


  • complex platforms for beginners
  • it lacks the number of free themes
  • annual sales threshold for each plan
  • it lacks the number of apps when compared to the competition

Pricing: The lowest pricing plan costs 29.95/month.

4 Ecommerce Software Platforms

Ecommerce platforms

Picture 4. Ecommerce platforms

Drupal Commerce

An open-source eCommerce framework that allows users to build online applications and stores on Drupal. It is a great tool for developers. It is adaptable and it offers a lot of modules that are helpful for users to improve and increase its functionalities.


  • free and open-source code
  • flexible
  • fast speed
  • rich source of modules
  • large online community


  • difficult to learn
  • trouble in upgrading
  • module compatibility is not always good
  • problems with installing

Pricing: Free

Also, if you want to give your website the much-needed customer service boost, try with Paldesk – Drupal live chat & help desk module. Provide better customer service with live chat and help desk integration for your Drupal website. Increase your conversion rates and provide a brighter interaction for your visitors while they are browsing in real-time.

Paldesk and Drupal

Picture 5. Integrate Paldesk and Drupal


Squarespace is a simple drag-and-drop website builder and web host for all types of businesses. It is easy to use because there is no coding required.

Templates this website builder offers are simple and elegant that come with mobile responsive capabilities. The process of creating a website itself is simple. Such as editing content, choosing templates or dragging and dropping items. Possibilities for editing templates are wide. And without a doubt, one of the best things about Squarespace is the quality of the templates offered.


  • 24/7 customer support
  • beautiful and elegant theme designs
  • easy setup
  • it offers marketing tools such as SEO, social media, blogging
  • easy transition from website to an online store


  • lacks in the payment gateway department
  • no marketing automation integration and Amazon integration
  • a limited selection of eCommerce integration options
  • lacks app store features

Pricing: Basic: $26, Advanced: $40 (per month, billed annually). You can also get a free 14-day trial.

Set up Squarespace Live chat with Paldesk.


Volusion is an eCommerce platform that lets you easily create online stores, sell products, scale your business, and many more. It offers a lot of free themes and premium themes that you can customize and edit with a drag-and-drop builder. Themes are also responsive, from which 11 is free. Plus, Volusion integrates with eBay and Amazon.


  • 1GB to 35GB of monthly bandwidth
  • it has reliable onboarding process and help center
  • 24/7 support via chat, phone, and priority support
  • handle shipping rates
  • SEO tools


  • it has no built-in blogging capabilities or upselling/cross-selling features
  • slower platform than the others
  • lacks up cross-selling features

Pricing: Starts from $29 per month.


Wix is a website builder that allows you to create websites via drag and drop. On top of that, it also has features that allow you to build an online store. You can drag and drop elements to add cool videos, functionality, and create the website you want.


  • free plan
  • modern themes
  • beginner-friendly
  • more than 500 themes (72 are free)
  • high public recommendation


  • the storage space is only 20GB
  • lack of advanced features
  • not an SEO friendly platform

Pricing: Free with limited features, Ecommerce: $16.50, VIP: $24.50 (per month)

Wrap Up

It is not easy to choose the best eCommerce platform for your business without previous in-depth research. By knowing the needs and requirements of these platforms, you will be able to find a good fit. We hope this article will help you in finding a good one.

From mentioned eCommerce platforms, which one do you like the most? Let us know in the comments below.

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Ecommerce Platforms to Build Your Business: 8 Popular in 2019 was last modified: September 13th, 2019 by
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