What Does Customer Centric Mean?
To be customer-centric actually means to put your customer first, or at the center of your business processes. This approach creates a positive customer experience at the point of sale and post-sale. Moreover, it enables your business to differentiate itself from competitors.
So, in order to become customer-centric, you should define customer-centric KPIs, identify the gaps, analyze them and act upon the conclusions. If your clients are satisfied, it generates the most and longest-lasting business value.
Picture 1. Customer centricity
How to Become a Customer Centric Company?
You’d want to anticipate your customer needs and requirements first. This involves creating customer-friendly products, as well as offering a great follow up experience during use. Have in mind that such a brand also should create and promote a positive work culture and policies that benefit customers the most.
You’ll want to make sure your brand is fully committed to its customers and uses relevant data in order to get insight into their desires and aspirations. Moreover, this also implies a focus on developing products and services around those same desires. As a final step, you’ll want to build a long-lasting relationship and make sure to maximize their final experience.
Customer Centric Metrics
Let’s explore the metrics that let you track the success of your customer-centricity.
It’s hard to get new customers. That’s why it’s a sound idea to invest in keeping existing customers happy, rather than acquiring new ones. Existing customers have the potential to stay loyal to the brand and repeat purchases over a longer period of time. That’s why all companies with a high retention rate grow faster than usual.
Customer Lifetime Value
If a customer is at the center of your business model, it makes sense to measure the overall profit your business makes from his purchases. The longer you’re able to retain customers, the higher the customer lifetime value will be. It also helps you understand why it’s important to invest in keeping current customers, as opposed to acquiring new ones.
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