by Milica Vujasin | Sep 12, 2019 | Business glossary, Glossary
<< Back to Glossary What Is Marketplace? We’re sure marketplace is a term you’re familiar with. Translated into different words for different languages, the meaning remains the same. The marketplace has been in existence from the prehistoric era. Open-air... by Milica Vujasin | Sep 12, 2019 | Business glossary, Glossary
<< Back to Glossary Omnichannel Supply Chain: What Is It and Why It Matters? With the rising number of customers globally in demand for different products through different sales channels, managing their incessant demands can be a little more complicated for any... by Milica Vujasin | Aug 5, 2019 | Business glossary, Glossary
<< Back to Glossary Buyer Persona According to experts, people are exposed to as many as 4,000-10,000 marketing messages a day. This advertising noise makes it harder for marketers to deliver the right sales pitch into the eyes and ears of the right people. On... by Mirjana | Jul 4, 2019 | Business glossary, Glossary
<< Back to Glossary Business Process Outsourcing (BPO) What is BPO? Business Process Outsourcing (BPO) are companies that are specialized in a subset of outsourcing that includes contracting the operations and responsibilities for a particular business or... by Mirjana | Jun 26, 2019 | Business glossary, Glossary
<< Back to Glossary Business-to-Business (B2B) What is Business-to-Business (B2B)? Business-to-business – “B2B” – refers to commerce between two businesses or companies rather than to commerce between a business and an individual customer. Transactions at the... by Mirjana | Jun 26, 2019 | Business glossary, Glossary
<< Back to Glossary Customer Segmentation What is Customer Segmentation? Customer segmentation is the process of separating customers into groups based on common characteristics so companies can market to each group efficiently and adequately. In B2B marketing,...
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