What Is Marketplace?

<< Back to Glossary What Is Marketplace? We’re sure marketplace is a term you’re familiar with. Translated into different words for different languages, the meaning remains the same. The marketplace has been in existence from the prehistoric era. Open-air...

Buyer Persona

<< Back to Glossary Buyer Persona According to experts, people are exposed to as many as 4,000-10,000 marketing messages a day. This advertising noise makes it harder for marketers to deliver the right sales pitch into the eyes and ears of the right people.  On...

Business Process Outsourcing (BPO)

<< Back to Glossary Business Process Outsourcing (BPO) What is BPO? Business Process Outsourcing (BPO) are companies that are specialized in a subset of outsourcing that includes contracting the operations and responsibilities for a particular business or...

Business-to-Business (B2B)

<< Back to Glossary Business-to-Business (B2B) What is Business-to-Business (B2B)? Business-to-business – “B2B” – refers to commerce between two businesses or companies rather than to commerce between a business and an individual customer. Transactions at the...