Can AI Provide a Solution to Your UX Design Problems?
⏱ Reading Time: 7 minutes
User experience is usually a deciding factor when it comes to the success of different digital products.
For example, 52% of people say that a bad mobile experience makes them less likely to engage with a company. So, making sure your app is properly built and optimized can have a significant impact on your traffic and, in turn, bottom line.
However, translating all the different specs into a smooth and seamless user interface can be time-consuming and tedious, and yet bugs somehow always show up.
This advanced technology has helped many industries speed up their development cycles and take over all those repetitive and mundane tasks only to intelligently streamline them.
So, let’s find out how advanced technology can provide a solution to UX design problems.
5 Ways in Which AI Provides a Solution to UX Design Problems
1. Streamline Your Tasks
Every UX designer knows how much time red-lining specs such as spacing, margin, and similar elements take. However, without it, the intended output of the design wouldn’t be clear. Plus developers would have a hard time interpreting it.
That’s just one of many repetitive time-wasters that still need to be done.
Needless to say, such tasks are tiring and they prevent designers from focusing on their creative work.
AI can help a lot in this regard, as it allows designers to convert their design documents into code and vice versa. With the help of neural networks, it’s possible to transform your design mockups into HTML or CSS.
Some tools, such as Sketch2Code, are capable of transforming whiteboard sketches to working code in no time. You simply upload an image of your design and this AI-powered solution generates an HTML markup code.
2. Overcome Potential Legal Issues
Instead of using stock photos or dealing with legal or usage issues, you can visit This Person Doesn’t Exist. It is a website tool that generates photos of fictional people. Just pick the ones you like and use it as your prototype and mockup placeholder photos without worrying about royalties and copyright. And let’s not forget that every time you click the next button, you’ll get a fresh new face that you can use.
This impressive tool uses a new generative adversarial network (GAN). A neural network consisting of two sub-modelst. The generator model trained to generate new examples (in this case, images). And second one – the discriminator model whose task is to categorize the examples as either fake or real. If the discriminator model classifies the image as fake, then the generator needs to try again until it manages to fool the discriminatory and creates a plausible photo of a fictional individual.
This amazing new technology can also transform photos of summer to winter, day to night. Also perform all kinds of photo-manipulations that even humans won’t be able to tell apart from the actual photos of existing people.
It’s also worth mentioning that in the U.S., website owners have to comply with the Americans with Disabilities Act (ADA). According to this regulation, websites need to be accessible to people with disabilities. Including vision, speech, hearing, and fine-motor, ones.
The lack of ADA compliance can lead to serious legal issues.
AI can help by allowing for a user-friendly website structure. For example, this technology provides a facial-recognition feature so that users can access a password-protected content without having to enter a password or CAPTCHA code.
Picture 1. Facial-recognition
Besides that, there are tools that speed up and automate monitoring and improving the compliance process. Red Marker is an Australian company that leverages AI in order to scan websites for compliance issues and manage rule implementation. It’s regularly updated so that it’s always up-to-speed when it comes to the latest changes.
3. Improve Your UX With Intelligent Chatbots
Chatbots are all the rage at the moment, and although many of them are pretty simple and capable of providing only pre-written, canned answers to your users’ questions, the use of AI changes all that.
Regardless of whether you’re building a website or an app, it’s crucial to meet your users’ needs. And you can do that by providing them with a chatbot that will help them solve any issues they might have with your product or service.
Picture 2. Intelligent chatbots
These smart algorithms will personalize user interactions with your brand. Namely, by collecting and processing all the information during a contact with a particular customer, an intelligent chatbot will be able to implement a tailored, customer-centric approach and engage the customer in the future.
Google’s Ray Kurzweil said that robots would become more intelligent than people by 2029, and we can only imagine the impacts that this technology can have on our lives.
While experts will definitely have to weigh the artificial intelligence pros and cons, the idea of having a powerful AI-powered algorithm capable of handling a number of customers queries at a time and being available 24/7 is something that is a huge plus in terms of UX and customer satisfaction.
4. Automate Your Website Building Process
Yes, AI can help you build your website in a couple of steps.
Wix is a DIY website-building service backed by AI. That means you can use this platform to create a website even though you’re not well-versed when it comes to coding. Instead of that, Wix uses easy-to-use drag-and-drop tools.
But, since we’re talking about UX design here, it’s important to mention that this platform takes into consideration the purpose of your website. Namely, you choose among different website types. Such as e-commerce, business, portfolio, or blog. Moreover you can answer different questions that will help this AI-based platform to personalize your new website.
That’s not the only service that complete novices can use in order to create a decent website. Impressly.com is another practical solution that will scan your existing website in order to suggest some improvements. As well as allow you to build a new one from scratch.
5. Increase Engagement With Mixed Reality
The way users interact with brands and their websites play an important role in how UX design should be implemented.
A traditional, two-dimensional approach isn’t enough to keep pace with the latest tech trends and customer demands. People don’t want to be just passive consumers of the content who can’t actively participate in its creation and have authentic experiences.
UX design has to become more interactive. With the help of mixed reality – AR and VR, it can create immersive user experiences and capture people’s attention.
We witnessed the frenzy caused by the Pokemon Go game. It took the world by storm and had people running around looking for virtual monsters through their smartphone screens.
Given that it’s up to UX design to solve one of the most complex obstacles to online shopping – the inability to try out products before purchasing them, these mixed-reality technologies can come in handy in overcoming it.
Numerous brands from different industries have already taken advantage of the enhanced UX design. Why? In order to engage their customers and help them make the best purchasing decision.
For example, IKEA has built an AR-powered app that allows its customers to virtually place a piece of furniture into their apartment and see how it fits the entire environment.
Sephora also tackles the issue that many women face when they want to buy make-up online. They released its Virtual Artist app with which it’s possible to try on different foundations, lipsticks, or eye shadows virtually. All they have to do is upload a selfie-and pick the shade they like.
AI is definitely a gamechanger in the field of UX design. It can prevent and eliminate numerous problems that threaten to hinder the effectiveness and success of your website or app. Although this field is still in its infancy, it shows tremendous potential when it comes to picking up the slack and allowing UX designers to drop all the time-consuming and sometimes tedious and low-value tasks. How? By automating and streamlining them. That very fact is sufficient to help them bring their A-game. With AI taking over their repetitive tasks, they can focus on the creative side of their business and find the best ways to create a smooth and seamless user experience. But, that’s just scratching the surface as artificial intelligence is on a good way to become an indispensable tool in every UX designer’s arsenal.
Aran Davies is based in Swansea, Wales. He attended the University of Gloucester, earning a BS with honors in computer science in 2003. He is the blockchain expert, developer and head of content at DevTeam.Space.
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