New Application Ideas – A Guide to Avoiding Mistakes
You get new application ideas all the time? Do you dream about which idea might go on to become a huge success? In that case, it’s important you find out which common mistakes to avoid when creating your own application. This article will explore steps to launching a successful application that includes all the marketing essentials.
Simply by owning a smartphone, a user can decide to download and install apps which are not pre-installed by the manufacturer. Searching for apps is based on their specific user needs, recommendation, and interests. Before making your own application, try out a variety of different ones. This trick can be useful in various situations, as you’ll want users to keep using your app in the future. In order for that to be possible, it has to be stable and work properly.
Visual Identity and Customer Experience
First, attention should be paid to the look of your app and its visual identity. The general impression and color consistency it offers can quickly attract or repel potential users. It’s important they give your app a chance, install it and use it for a while. After a few days of using the app, the user forms an impression. For example, if an application doesn’t have regular updates and is swamped with ads, his desire to use the app will drop. That’s why it’s important to pay attention to the general user experience your app offers.
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs
Picture 1. Best of android design in 2018
New Application Mistakes
There are a million apps available on the App Store and Google Play Store. New choices of apps come in the offer from day to day in large numbers. When creating an application marketing strategy, small things can make a big difference. Therefore, ignoring small details can prove expensive and possibly deadly.
There are errors that can be avoided when making applications. Because of them, apps lose users. Some decide to skip marketing research and ignore the importance of beta testing, while others simply don’t include marketing as an integral part of their strategy. Either way, it makes for a bad way to start building your app.
Skipping market research
The successful marketing strategy of any company starts with a market competitor research plan. Detailed research of competitors on the market, having in mind where they are placed on the App Store and Google Play Store is vital to success. It is also important to research the market, which involves crafting launch strategies, categories and ranked keywords. These are vital for successfully marketing your apps.
Ignoring the importance of beta testing
App developers and marketing experts often get the wrong picture of feedback about their app from their internal teams. Since they are not a true target user, this information is often incomplete. Once a marketing expert identifies a user group, he finds the beta testers and makes sure it’s easy to test the app and get feedback. The number of testers depends on the duration of the testing, budget, and target market. You shouldn’t ignore these results if you want to get a clear picture of how your app will perform.
Not including app marketing in your strategy
The number of apps is increasing daily, as application development becomes a simple process. Counting nearly 2.8 million apps on the Google Play Store and 2.2 million in the App Store, getting apps to reach the right audience is a challenging task. This is where marketing strategy plays a vital role.
In most cases, developers are a marketing thing that matters only after the app is ready to be published, but a successful marketing plan should have a pre-and post-release phase. One of the key things is the App Store Optimization application. It also plays an essential role in the user’s discovery of the application. During the ASO phase, it is vital to focus on the name of the app and its description. It’s never too late to start creating a successful ASO strategy.
Not tracking metrics
When it comes to apps that are considered to be an ongoing project, it’s very important to keep track of the metrics of application technical behavior and usage, in order to make future improvements. Without metrics, there’s no way to identify bugs and improve user experience. Always be up to date and ready to compromise.
Picture 2. Improve user experience with metrics
Mobile Application and User Engagement
“Revolve your world around the customer and more customers will revolve around you.” – Heather Williams
In a situation where a user is installing a new app and something goes wrong, it’s good to have a safety protocol in place. More importantly, it’s crucial that he has the option to report a problem. If there are no solutions, they are most likely to leave. That’s why customer care and support are crucial for both experience and engagement.
Users and customer support
Most people don’t expect app support if they get into the problem. Hence, they tend to immediately delete them on the first sign of a problem. There are also those who want to learn how to solve the problem and look for help. The application must provide a way to ask for support. By creating two-way communication channels within your app, you can make each and every consumer feel special. This is the first to customer retention.
Overall user experience and knowledge of the technology involved is a relevant factor. Even for experienced users, the lack of or poor customer support could lead to them deleting your application. Having this in mind, a simple FAQ list could be enough for a user to resolve a potential problem.
Survey every customer
Give each user a survey to fill out and see where they’re stuck or what needs improving. A good idea would be to put surveys to help make a better product and get feedback on what should change. It also helps with the insight of risky users who are considering leaving your application. Setting up a survey is very important and you should try to examine every little piece of data.
Don’t automatically downgrade users
If the app is paid and the user fails to do so, makes sure that they can return to a free product version. This makes for a great way to ensure customer retention, even if it means offering them a version of the app with more ads. Such users can segment and easily targeted by future promotions. Offering a cheaper price for previous customers might just get them to come back.
Require a reason for leaving
If you don’t get a response from the user and you don’t know why they leaving you, it’s hard to figure out how to increase your future satisfaction. The best way to figure this out is to retrace their steps using metrics. It’s good a great idea to introduce an exit poll or survey, in order to gather specific insights. Offer them compassion and express emotion due to the fact they’re leaving. Place customers at the center of your business.
Poor visuals may be the very first reason why a user decided to remove your application. Planning your design carefully and leaving room for improvement is essential in order to provide a good user experience. Avoid making mistakes like focusing too little on research and marketing, since user feedback is a crucial factor to success.
If you really care about making a great app, it’s important you engage your customers in every step of their journey. Offering support services is a great way to achieve just that, as collecting feedback will tell you just why a user decided to eventually leave. In the end, make sure you show compassion and remember to give back to the community.
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