9 Tips on How to Promote Business Online in 2020
⏱ Reading Time: 6 minutes
“Today it’s not about ‘getting traffic’ — it’s about ‘getting targeted and relevant traffic.’” – Adam Audette
Since 2019 is already behind us, it is time to brainstorm about a sustainable 2020 marketing strategy.
It is prudent to take a step back and reflect on crucial factors that played a role in the success of marketing campaigns. Now, the onus is on you to maintain the momentum and further develop your digital strategies. It is also vital to understand the pace at which contemporary technology is changing. It is no wonder that technologically reliant software and hardware are evolving at a breakneck speed.
Digital marketing has become a quintessential element of online business. Regular updates and new techniques along with algorithm changes have become mainstream at this point. Naturally, digital marketing companies are trying to provide an equally high level of services.
When it comes to creating brand awareness and tracking ROI, the online presence of your business is critical. This is why you need digital marketing as it is a must-have tool to promote business online. It is also used to streamline the optimization of online assets. Digital marketing efforts integrated with appointment scheduling software acts as a force multiplier in online business promotion. Whether the business is small or large, there is always a marketing team managing activities on a daily basis.
For online business marketing, smart marketing techniques and good customer retention are the main requirements. Good practice takes you one step ahead of your competition.
Here are a few top-notch tips on how to promote your business online in 2020.
9 Core Elements Essential For Online Business Marketing
1. Govern Your Brand’s Recognition
“Company branding is what people say about you when you’re not in the room” – Jeff Bezos – Founder of Amazon
A unique brand identity helps create a professional and recognizable look for your brand. An exclusive identity is a crowd-puller, as proven by Facebook.
The emotion your brand evokes in people reflects the rapport you’ve built with them over the years. Make earnest effort to create an attractive and easy to grasp brand name, eye-catching logo, and overall aesthetic.
2. Understand Your Customers
Understanding the personality of your average customer is critical for your business. Discern their likes and dislikes, their sensitive points, professional outlook, etc. Creating an ideal customer persona helps you identify your potential market and gives you a lucid idea about where to focus your efforts.
Picture 1. Create ideal customer persona
3. Create a Website With a CMS Template
A dedicated website is an essential part of your digital marketing. There is no better way to create a website than using a state-of-the-art content management system (CMS).
CMS like WordPress offer a myriad of pre-built templates for you to integrate into your brand. The next step is to make the website dynamic and scalable. This is where essential plugins play a crucial role. Optimize the content using SEO plugins to add functionalities like social media integrations, etc.
4. Website Analysis With Analytics Tools
Website analytics help track the advertising ROI. Social media campaigns can be easily tracked and managed, thus eliminating guesswork.
Track your business goals, website conversions and user activity on your website. Furthermore, this helps you gain a comprehensive understanding of your customers.
In a nutshell, maximize the reach of your online business with smart work with tools like Google Analytics.
5. Boost Website Ranking Through SEO
A website for an online business is only effective if your website is easily searchable. Ditch the anxiety of low website ranking and embrace SEO to improve the ranking of SERP.
There are complex factors that interplay in deciding the overall website ranking on a search engine like Google, Bing, etc. The most notable factors include keyword relevance, placement, content length and quality, website load time, etc.
In the end, it all boils down to the search engine and the keywords used. Location, and demographics also play a vital role here, so optimize your business keeping these factors in mind. For example, Google always wants to rank the content at a higher place due to its factual information, user-friendly website navigation and quality content. Leverage what search engines have to offer for your business through the power of SEO.
6. Keyword Research
Researching keywords is the extended part of the buyer’s persona. Customer personas created can effectively tell you which keywords are hot and related keywords that can give you an advantage over your competitors. On-Page SEO research and embedding the keywords strategically in the right places on a website like meta description, page titles and h1 tags.
Picture 2. Keyword research
7. Website Optimization For Mobile Devices
A big chunk of Google searches is done via mobile devices. Make sure your site is dynamic and easily searchable. Mobile screen sizes vary according to brand and model, so a dynamic website can easily adjust to the screen ratio and help users navigate smoothly. As promulgated by Google, your website rankings can benefit from its algorithms if you have a mobile-friendly website.
8. Interactive and Optimized Blog Posts
Content and blogging are cardinal aspects of search engine optimization. They play a pivotal role in deciding your overall website ranking. Prudent use of keywords helps improve the overall ranking. Your online business can have authority in a particular niche if you frequently produce high-quality articles. The trick is to write SEO-friendly content.
Visually appealing content and using social media handles like Facebook, Instagram can boost your strategy. As the website and social media integration have made digital marketing more exciting.
9. Engineer a Go-To-Market Tactic
Once you have activated all the essential online business marketing strategies, the next step is to create a business promotion strategy seamlessly infused with the customer’s journey. Business strategies that include a selection of methods of attracting, engaging and pampering your prospects is what gets you loyal customers.
Ready To Create A Strong Digital Business Presence?
Finally, it is important to comprehend that the road ahead is long and demanding. It requires patience, earnest focus and determination. Just keep the goal in mind and the journey will be worth it.
Building an online presence is equivalent to building Rome, and every strategy can make a significant impact on your business. Ephemeral efforts have ephemeral results, so have a business vision that will make you stand apart from the rest. Follow these 9 tips to promote business online and start creating a strong digital business presence.
More from our blog
In this article, we will go through six AI trends to look forward in this 2020 as AI will change the face of customer support.
Let’s talk about special kinds of AI chatbots currently driving the biggest traction in the market – ecommerce chatbots.