7 Ways to Use Push Notifications to Boost Sales
⏱ Reading Time: 7 minutes
Marketers often use a variety of techniques to attract larger audiences and, in turn, increase sales. However, it appears that few marketers actually treat push notifications as a legitimate and effective means of exponentially increasing sales.
From social media marketing tactics to regular targeted PPC ad campaigns, there are so many marketing techniques to choose from. Push notifications often get left behind. Here’s how to use them to boost sales!
What Are Push Notifications and Why Should You Use Them?
So, what are push notifications exactly? To put it simply, these are the notifications you get on your phone that are not notifications of texts, emails, or voicemails. In essence, push notifications can come both from websites and from mobile apps. In practice, they are usually associated with apps rather than websites.
From games to social media apps, notifications can come from virtually any type of application. They can be presented in the form of an onscreen alert often accompanied by a distinctive sound. They can even be set up to have the device vibrate when it receives a push notification!
Most of the time, they can be incredibly effective and efficient. Especially so if you are targeting mobile devices with your marketing strategy. If you are still unconvinced about the power of push notification marketing, here are some statistics that just might change your mind about it:
- Study shows that mobile app open rates can increase by 26% while retention rates can increase by 92% when opt-in push notifications are used.
- 30-60% of users open notifications while interaction rates can be as high as 40%. Some app developers have reported open rates as high as 90% or even higher. For comparison, Silverpop’s Email Marketing Benchmark study claims that email open rates are just at 20% while the click-through rate is at 5.4%.
- The aforementioned Urban Airship’s Good Push Index (GPI) reports a variety of average opt-in rate by industry including media (50%), sports (48%), retail (46%), gambling (46%), entertainment (45%), and games (35%). This shows that this type of notification work better for some industries while not as well for others, but they still work better than other types of marketing (e.g. email).
Picture 1. Push notification as an onscreen alert
1. Create a Schedule
First and foremost, you need to create a schedule for your push notification campaigns. Be productive and know your goals! If you don’t have a schedule you can realistically follow, you will likely have a very disorganized notification strategy. A disorganized approach could be the main reason why your strategy would be faulty. Moreover, you need to be sending push notifications at the right time to make them work the way you want them to.
Of course, some notifications will have to be sent out at the time when a particular event occurs (e.g. a sale on your site), but you still need to be mindful about scheduling them. You can send out certain notifications regularly based on the actions of the user. For example, if the person hasn’t used the app for a while, you can send them a reminder to check in. Also, if they have made a particular purchase recently, you can give them an appropriate discount and send a push notification about it.
2. Focus on Providing Value
One of the most important aspects of successful push notification marketing is always providing value to your audience with your push notifications. You need to treat these notifications just like any other kind of marketing content you produce. This means you need to provide value with them just like you do with your regular content.
As Gregory Collins from the writing service reviews site Best Writers Online says, “Don’t send notifications for events that aren’t really significant. Learn more about the way your audience uses your mobile app or website and send them notifications that are relevant to their interests. If you aren’t sure about the helpfulness of a particular notification, consider whether or not it will lead to user interaction. Is the answer is likely not, then it’s probably better to pass on this notification.”
3. Don’t Go Overboard with Regularity
Speaking of sending push notifications by using a schedule and providing value with each notification you send, it is incredibly important not to go overboard with regularity. It’s all about finding the right balance of the types of push notifications you send, how many of them you send, and how often you send them.
If you send push notifications too often, you can end up annoying your users and coming off as too pushy. If you send push notifications too rarely, you can end up with a push notification campaign that isn’t effective. In other words, you need to experiment and find exactly the kind of regularity that will suit your audience’s needs. You don’t want to have users turning off notifications because of getting annoyed by them. Also, you don’t want users forgetting about your mobile app or website completely.
Picture 2. Push but don’t be pushy
4. Personalize Your Approach
To an extent, everything that has been discussed in this article already relates to personalization. It is particularly important to understand just how essential personalizing your approach is. You have all the means for segmenting your target audience and you should definitely do it. Send out push notifications based on the different characteristics of each of your segments. Customers value personalization!
5. Learn from Past Mistakes
What many marketers and business owners seem to forget is that you need to learn from your past mistakes to get the kind of success you want. Your campaigns can’t possibly be effective if you don’t evolve and change the things that don’t work. Of course, always be on the lookout for new solutions, too!
Collect as much data about your push notifications as you can – and even everything related to them. Did the retention rate increase? Did the engagement increase? Which types of push notifications perform better than others? And once you have answered these questions, try to look at the core of them and identify why you are seeing the results at hand. If you know the reasons, you can accurately plan your further actions.
6. Choose Wording Carefully
The wording is always something you need to approach with caution, but you should also make sure to choose the wording carefully. The way you word your push notification texts will define how effective they are. Also, wording will determine how many users actually click on them and go to the app or website to check out whatever the notifications refer to. Wording can be the maker or the breaker of your push notification campaigns.
Avoid using clickbait because that is a sure way to drive your audience away from your website or app.
Picture 3. Personalize your customer approach
7. Enable Opt-Ins
Last but not least, you need to enable opt-ins for push notifications. You should always give your users an option to enable or disable push notifications, so they absolutely need this choice. Enabling opt-ins allows you to establish more trust between you and your users. This shows them that you don’t want to force on them something they don’t want.
If you force your users to receive push notifications, you can end up with many of them deleting your app. After all, when you want to show push notifications from a website, you will always ask the users about it, so why wouldn’t you do that for apps? If you are scared that those who don’t opt-in for the notifications will be lost altogether, consider having multiple options for opting in. Ask new users to opt-in for the types of notifications they are interested in, so that there are more chances that users enable at least one type of them.
All in all, using push notifications to drive sales is perhaps one of the best ways to increase revenue with on-site applications. Marketers can benefit tremendously from using push notifications wisely both on websites and on mobile apps.
However, you should still consider essential elements of push notification marketing when integrating them into your marketing strategy. Knowing what such notifications are and why they are so important is the key to getting push notification marketing right and boosting sales in the short term and in the long run.
Tiffany Porter has been working as a Chief Writer at Online Writers Rating reviewing a variety of writing services websites. She is a professional writing expert on such topics as digital marketing, blogging, design. She also likes to read and provide consultation for creating expert academic materials for the Writing Judge review website.
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