7 Great Tips for an Awesome Video Marketing Strategy

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In the era of digitalization, visual content is of paramount importance, especially for business development and marketing purposes. Videos have already become a very popular and effective part of modern marketing strategies,  helping increase brand visibility, attract new customers, and drive sales. 

🚀Read: Omnichannel Guide for Digitally Advanced Brands🚀

In this article, we will discuss the importance of video marketing strategy implementation, as well as how to come up with the most effective strategy in order to achieve outstanding results.

What Is Video Marketing? 

Video marketing is a way of promoting a particular company, brand, product, or service through entertaining and catchy videos. Knowing how to incorporate videos into your marketing campaigns can boost your business, attract a broader audience, drive traffic and make people stick to your brand.

About the Importance of Video Marketing 

Marketing managers are increasingly using videos for advertising purposes. They implement effective video marketing strategies not just by accident but because it’s very beneficial for any developing business. Here are some statistics proving that videos are a top priority for any company. 

According to HubSpot statistics, 54% of people are willing to see more videos from brands. The recent Wyzowl research proves that 85% of existing businesses already use videos for marketing purposes. 

Wyzowl research

Picture 1. Wyzowl research – video as a marketing tool

92% claim that videos are an integral part of the overall marketing strategy.

Wyzowl research

Picture 2. Wyzowl research about video as part of marketing strategy

The same research shows that videos perform well and give an increased ROI for 88-89% of marketers. 

Wyzowl research

Picture 3. Wyzowl research about positive ROI

The HubSpot projects that 59% of companies who still don’t use video marketing will definitely implement it for their business growth in 2020. According to Wyzowl, 88% of marketers will include YouTube to their marketing strategy in 2020, 76% will also use Facebook, 15% will register on TikTok, and 12% will even go for VR implementation. 

Using YouTube, Facebook, or even an app like TikTok for your video marketing strategy will help you improve SEO and keep your users engaged so that they spend more time on your site or social media account. 

Video content is very engaging and captivating, which results in a more significant conversion rate. People will be more likely to share a quality video with their friends, so other people will find out about your company quickly. 

Now that you know the importance of implementing video marketing for your business, we can tackle the most effective tips that will help you to come up with a great video marketing strategy.

3 Most Common Video Marketing Approaches

If you still don’t know how you can implement videos in your marketing strategy, then check out these most common ways to do it.  

1. Company Videos

This type of video will be perfect for social media or your homepage. It’s a nice chance to tell people about your company, your philosophy, as well as the products or services you provide. It’s a way to draw attention and increase interest in your brand.

2. Testimonials

People prefer watching video reviews from existing customers to make sure the company is reliable and trustworthy. Shoot a short video with one of your clients who had a positive experience with your company and post it on different platforms. 

3. YouTube Pre-Roll Ads

Another great way to raise brand awareness is through short pre-roll ads. You can easily connect with your target audience and tell them about your company or brand. 

These options do not limit the ways you can use videos for marketing purposes, and the approaches mentioned above are just examples of how you can implement such content for your business. So try different options and find the best approach for your brand. 

7 Tips to Come Up with an Effective Video Marketing Strategy

Below, you can find a list of amazing tips that will help you decide on the right video marketing strategy for your business. Let’s get started. 

1. Set Clear Goals

Before you start thinking of the script and visual image, you have to come up with a clear goal for your video. Decide what message you want your potential customers to hear and what results to get in the end. Let people know what your video is all about based on the title. Once you define the main goal, you can proceed.

2. Optimize Video Content for Search Engines

A beneficial step for your video success is optimizing it for the most popular search engines, like Google. Look for the most popular keywords and include them in the video content you post, such as the title and description. 

Also, don’t forget to add keywords to meta tags. These simple steps will definitely boost your ranking, and more people will be likely to open your link. 

3. Produce Catchy and Relevant Content 

You have from one to a few minutes to attract the attention of potential clients, so it’s imperative to create catchy and engaging content that will grab people’s attention and make them explore more about your company, products, or services you provide. 

Make your video script captivating, and the same goes for the content you put into the video description and meta tags. Also, make sure to create an outstanding title that will convince people to watch the video.

4. Stay to the Point 

Your video length is limited, so you have to be straight to the point from the very beginning. Remember the primary goal of your video and start telling the story that will help you to highlight your idea. Avoid irrelevant information and excessively long introductions that will push customers away.

5. Choose Strong CTA 

A strong CTA is one of the main elements of a well-performing video. The idea is to create captivating material that will lead visitors to the page you want to attract attention to. 

A CTA has to appear during the first five seconds of a video so that people can take instant action if you have managed to kindle their interest. Everything has to be relevant and connected to the information presented in the video.

CTA in video

Picture 4. CTA in video

Read the Importance of CTA in Marketing.

6. Say Thank You

It’s a simple, yet often neglected tactic. Saying thank you at the end of your video will help you increase conversion. 

People tend to choose companies and brands that demonstrate their client-centric attitude and that they care about their customers. It will create a strong positive impression and allow you to boost your retention rate. 

7. Publish on the Right Platform at the Right Time

Now, when your effective marketing video is ready, you have to choose on what platforms to publish it. These have to be platforms that your target audience uses the most. Also, a platform choice might depend on your business needs. 

If you want to boost your Facebook activity, then you should post your video there. Determine at what time your video gets most views and keep publishing the next ones at the same time to get better results.

Final Thoughts 

As you can see, video marketing has become widely popular for a reason. This strategy is highly effective and allows businesses to grow, attract new visitors and leads, raise brand awareness, and increase conversions. 

Video has a great marketing potential, and you should seize this opportunity and come up with an effective video marketing strategy for your brand that will take your business to the next level. The tips mentioned in this article should help you create amazing video content as a part of your marketing strategy and see tangible results shortly.

Anzhela Sychyk is a Market Researcher and Technical Writer at TheAppSolutions. She likes to learn new things about modern technologies and share knowledge through value-added content, helping entrepreneurs build businesses in a more effective way.

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7 Great Tips for an Awesome Video Marketing Strategy was last modified: September 25th, 2020 by Milica Vujasin
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