6 Best Business Tips to Boost Customer Experience and Satisfaction

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Modern business is, for the most part, about keeping your customers happy. Sounds simple enough, doesn’t it? Just roll out an amazing product (or several), integrate a chatbot, and you’re good to go. Only it’s not quite that simple. The fact of the matter is that the modern customer needs more in order to be truly satisfied with your business long term. This is why you should employ some key business tips to boost customer experience across the board.

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Unless you do this, you will slowly start to lose their interest. Until one day you realize that no one is buying your products or interacting with you on social media anymore. Aside from providing personalized service to your customers, here are business tips that will reduce customer effort, and improve their satisfaction in the long term.

Enhance CX With These 6 Best Business Tips

1. Leverage Behavioral Analytics

First things first, you have to accumulate knowledge about your customers, competitors, and the industry in general. Why? So that you can make better decisions and have a concrete foundation for your entire decision-making process. Otherwise, all you’re doing is shooting in the dark. And the only thing that’s going to take a hit is your brand’s reputation. Remember, good business decisions are based on actionable data, so some meticulous research is in order. 

Your goal is to collect and organize as much information as possible so that you can create actionable reports. Moreover, to outline a plan to improve the customer experience. Now, doing this manually is a waste or time and financial resources, so be sure to employ AI-driven analytics. They will organize everything quickly and allow you to optimize your strategy in real-time as new customer trends start to emerge.

2. Employ Customer Feedback Mechanism

The customer is always right, as the old saying goes. Whether you agree or not, the fact of the matter is that your customers are coming into contact with your products and your brand. And chances are that they have some concrete opinions on both. Opinions you should use to boost customer satisfaction by actually listening to what they have to say. For this and many other reasons, it’s important that you use customer feedback mechanisms. 

What’s more, people love sharing their experience with a product or a brand. If you approach them the right way, chances are that they will be happy to tell you about the things they like as well as the things they would like you to change. The first tool that might come to mind is a website survey. But before using it, make sure to establish a direct line of communication. Via email, chat, and even SMS (extremely popular, don’t dismiss it) and ask your customers what they think about your service, your products, and the brand in general.

Customer feedback

Picture 1. Customer feedback

Read 10 Best Customer Satisfaction Survey Examples.

3. Use Cloud Computing to Your Advantage

The next solution is an internal one, but it is also probably the most important one as well. Nowadays, consumer and market trends are evolving faster than ever before. That’s why you need to be able to adapt to these trends quickly in order to accommodate all of the needs of the modern customer. This means that your business, your teams, and all of your processes need to become more flexible, agile, and better equipped. Why? To handle complex tasks without putting a single customer on hold. After all, people want immediate solutions.

This is why businesses have been increasingly migrating to enterprise cloud solutions in recent years.  They can leverage all of the perks that this technology brings to the table. And also to bring their entire operation into the 21st century. Cloud technology aims to make your business more efficient through improved security, easy scalability and generally enhanced productivity.

4. Tap Into Social Shatter

Another important business tip you should integrate is social listening. It’s important to know what the social media world is talking about. Especially when people are chatting about your industry, niche, or your brand specifically. The insights you can obtain with social listening can help you shape your entire marketing and communication strategies. And they can also help you adapt the brand experience and even drive innovation as well. 

It’s amazing what you can learn from listening to your social media audience, so be sure to tune in on a regular basis. You can do this with an in-house team of marketing professionals who can monitor the chatter surrounding your brand on all relevant online channels. But you can also outsource this task to a company that has the necessary software tools to make social listening more efficient and effective. These tools can notify you whenever someone mentions your brand name online. Or when someone is talking about topics that are relevant to your industry and niche. You can then jump into these conversations, engage with your audience, and provide them with the solutions they’re looking for.

5. Build Social Proof to Boost Customer Satisfaction

Speaking of social engagement and its importance in running a successful business, you also have to build up your social proof on your website. Why? If you aim to elevate your brand’s trust, authority, and ultimately improve conversions as well as customer satisfaction. Firstly, be sure to integrate a social proof tool into your website that will notify your visitors whenever someone buys from you or interacts with your website in any way. When they see that other customers are putting their trust in your business, they will be more inclined to follow in their footsteps.

Next, don’t forget to add customer reviews as well as quick-view product ratings. The former will provide reassurance to potential customers that others are satisfied with your service. And the latter will provide a quick overview of the popularity of your products. Combined with the aforementioned customer feedback mechanisms, these features will help you improve the customer’s experience across the board. While you’re at it, add testimonials and a dedicated user-generated-content page. There you can showcase customer success stories and how they use your products on a daily basis through customer-made photos and videos.

6. Rely on a Strong CRM System

And finally, last among these business tips is that is important to have a stable customer relationship management system in place. This doesn’t have to be anything fancy or particularly expensive, as you can scale the solution according to your company’s current needs. Also make sure to consider your growth projections and goals. 

Whether it’s a simple Excel sheet or a proprietary piece of software, make sure that your CRM system is able to grow and scale along with your company. In essence, this system will help you better understand your customers. And even more, to make the necessary changes to boost satisfaction across the board.

CRM system

Picture 2. CRM System

Business Tips Wrapp Up

Customer experience is one of those metrics that can make or break a modern business. Sometimes, all that your customers need is for you to be friendly. But most of the time, you will have to combine concrete business tools and solutions like these in order to make a lasting impression and elevate your brand’s status in the competitive industry.

Lauren is a regular Bizzmark Blog author that has many articles published with the main focus on clients who want their brands to grow in the fast-changing and demanding market. Her personal favorites are successes of small businesses, startups, and entrepreneurs. She goes through life with one strong moto – Kindness, always.

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6 Best Business Tips to Boost Customer Experience and Satisfaction was last modified: July 6th, 2020 by Milica Vujasin
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