5 Ways to Offer Unique Digital Customer Strategy

⏱ Reading Time: 5 minutes

Delivering unique digital customer experiences is very important nowadays. Especially if you aim to stay ahead in the digital competitive environment.

It requires interacting with customers and delivering unique experiences at every touchpoint. Of course, it can be challenging, but with the right digital customer strategy, success is well within reach. Brands need to reevaluate their engagement approach and understand how digital strategies blend into their customer experience journey.

🚀 Read Customer Experience Guide: How to Put your Customers First? 🚀

To help you offer a unique digital customer strategy, we’ve compiled 5 ways.

Unique Digital Customer Strategy

The 5 strategies presented below are tried and true, supported by statistical data and practical examples from companies.  We will also provide you with tips on how you can exploit their full potential. Here we go!

1. Address the Concerns of Your Audience

Customer service is nowadays one of the main reasons people decide to follow brands on social media. Therefore it is crucial to meet your audience’s expectations by answering their questions and comments directly from your social media page. If you address your audience’s concerns, they will be more likely to remain loyal and recommend you by word of mouth.

According to a study, Facebook is the social network of choice when it comes to reaching out to brands. When people want information about a business, they go to Facebook, and that’s where you should meet them!

Thus, in addition to direct customer service (via chat or video call), you can take basic steps to ensure your fan page is as informative as possible. For example, you should complete the information on your page by adding links to your site and a description of your industry and activities.

Also, since you may not have the manpower to ensure 24/7 customer support, it could help to create a list of frequently asked questions. This will allow your customers to access the information they are looking for without an agent’s assistance, which saves you a lot of time and resources.

Picture 1. FAQ concept

Read FAQ Page – The Perfect Way to Power-Up Your Business.

2. Use Brand Ambassadors

Brand ambassadors, one of the most effective strategies of visual marketing, greatly improve your brand awareness and help attract new customers. 

You don’t need a celebrity to represent your brand, on the contrary! It can be as simple as tracking your social media in search of your most fervent customers, manually or through Facebook Statistics, and then reaching out to them with an offer. Also, make sure to increase the visibility of positive comments on your page through thanks and mentions.

Facebook photo contests are also a great way to promote yourself and take advantage of visual marketing. You simply ask your customers to upload photos of themselves using your products and reward the most popular submission with special benefits. These types of activities do wonders for your brand awareness, engagement, and rapport.

3. Use Sweepstakes and Discounts to Attract Customers

As suggested by the aforementioned infographic, promotions and discounts are the main reasons people follow brands on social media. There are two ways you can use this to your advantage. The first one is to invite your audience to participate in a raffle on your social media page. People love giveaways, so this will help you draw attention to your event, like a new product or a store launch.

Here are a few of the many great benefits of giveaways: 

• Allow you to ask people to like your page in order to participate.
• Helps you generate an email database you can use in subsequent marketing campaigns and personalized ads.
• It helps you attract and retain customers.
• Helps to keep your audience entertained and interested in your brand. 
• It can make your business go viral since participants who share your content with multiple friends have a higher chance of winning.

Picture 2. Social media giveaway example

The second approach you can take is to create special offers for existing customers to help attract new ones. A good example of this marketing strategy would be a gym with  “2 for 1” specials for people who bring in new clients. Of course, people would be required to fill out a form in order to participate, which helps build your database, collect leads and ultimately increase sales. 

4. Take Advantage of Custom Facebook Audiences

Having a contact database allows you to utilize one of the most powerful social media marketing tools: Facebook Ads Custom Audiences. This will allow you to target specific groups depending on distinct criteria, and ensure a good return of investment. 

You simply upload a contact list to Facebook and aim your ads towards a specific target audience. Such a high degree of segmentation allows you to reach a precisely defined type of consumer.

5. Implement Email Marketing Campaigns

According to recently published expert articles, email marketing is still very much alive! It might even be what you’re looking for!

Email marketing is the perfect way to promote yourself to a select group of people. To make it as effective as possible, make sure to update your mailing list at least once per month. You can also add a “subscribe to the newsletter” box to your website to collect new contacts and then carefully customize your email templates to make them more enticing. Finally, make sure your calls to action are exciting and visible, as it will increase your CTR and draw traffic to your site. 

Read How To Write A Good Newsletter.

Digital Customer Strategy Wrap Up

This digital customer strategy guide is here to help you deliver uniques digital experiences and to attract customers. Try all 5 strategies and see which one works best for your business. Or, simply mix all of them and match them until you get the ultimate winning combination.

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Emma James is the author of Li Creative Technologies. She tried out lots of Digital Marketing strategies and she has given the review for most of the best Digital Marketing techniques that she tried out. She encourages her readers to share their ideas and information too about that.