5 Mobile Marketing Trends in 2020
⏱ Reading Time: 5 minutes
We can all agree that mobile phones became a rather significant part of our lives. We use it for different purposes, from catching up on social media, to finding information and shopping. That’s where businesses find an opportunity to utilize people’s habits and offer their products in the most convenient way.
People spend an average of 3 hours and 15 minutes per day on their phones. So it is no wonder that mobile marketing is becoming increasingly popular every day. If you want your business to be spotted, you should focus on users of mobile phones.
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According to research by Statista, 16.8 billion people will have their own mobile phones by 2023. You would probably agree that it is a pretty considerable market to look forward to.
Picture 1. Number of mobile users is increasing every year
Mobile marketing refers to any marketing campaign that is designed and optimized for mobile devices. Their purpose can be very different – some are aimed at increasing brand awareness, some have a goal of building relationships with their customers and increasing customer satisfaction and some have a simple aim of increasing sales or introducing a new product.
Whichever is their main objective, one thing is clear – staying updated with the newest trends will get you closer to your goal.
Here is a list of top mobile marketing trends you can use to get an idea of how you can reach your customers in a new and innovative way.
5 Mobile Marketing Trends in 2020
1. Voice search
Voice search has revolutionized the way we look for information and it is not even in its full swing. According to Google, 20% of all searches right now are voice. 99firms reports that by the end of this year 50% of all online searches will be voice-based.
The reason is quite simple actually. It is an efficient and extremely simple way of getting the information you need. And what is more, it is much faster than typing. As voice search engines like Siri, Google Now, Cortana or Alexa gain popularity, the numbers mentioned above will rise.
How does this reflect on your mobile marketing? For starters – you should start thinking about optimizing your content for voice search. People don’t speak and type in the same way – they tend to speak to voice assistants as if they are speaking to humans. Which means they will probably be using informal tone, longer keyphrases and questions.
2. Video Content
Many marketers have already registered significant differences between consuming audiovisual and textual content. A video lasting for a couple of minutes will find a wider audience than a text of similar content. The reason is quite obvious – it is more entertaining, engaging and definitely easier to consume. Experts believe that by 2021 videos will account for 80% of internet traffic.
Be it an unboxing video, a video guide or a simple an honest video telling the story about your product, videos are definitely the way to go. With technology advancing every day, we expect it to change and evolve into more interactive formats. By then, consider including videos into your mobile marketing campaign, because videos are here to stay.
Related: 6 Video Marketing Trends for 2020.
Picture 2. Paldesk video – example
3. Social Commerce
It is estimated that 3.80 billion people use social media and that number is growing every year. The power of social media in marketing has already been proven in many ways. Modern marketing trends simply try to find new ways to reach customers and make the shopping process as easy as it gets.
In that sense, shoppable ads are no news. Currently many brands use those to interact with their consumers, but many of them still have a small obstacle in the process. If you want to buy a certain product you will have to follow a link to the company’s website and do the transaction there, which isn’t always perfect. This is where social commerce steps in.
The latest features and updates make it possible for consumers to buy a product within the social network. In this way the shopping journey is uninterrupted and a customer can place an order smoothly.
4. Mobile Payment
Introducing digital wallets like Google Pay or Apple Pay has set new trends for many technological giants. And not just that – they have become extremely popular among consumers.
Research shows that by the end of 2020, more than 50% of consumers will use mobile devices for purchases in stores. This will result in the bigger popularity of mobile wallet apps than classic credit or debit cards. So, to stay in touch with current trends, businesses should have POS devices with NFC technology that allow paying with mobile wallet apps.
Mobile payments bring benefits to both, customers and businesses. It’s much faster than taking a card out of the wallet. Therefore, more payments can be made in less time. When we speak about customers, less time means greater customer satisfaction. This will probably lead to better customer service and increased loyalty.
Picture 3. Mobile payment is the future
4. AI Technology
AI Technology has already entered mobile marketing trends and will continue to make an impact for quite a while. With integrated AI tools on mobile platforms marketers can get a whole set of extremely valuable data about their users. This enables them to create fully personalized messages and increase their ROI immensely. E.g. Facebook Pixel makes it possible to push certain products and services based on the interest of your audience.
The rising popularity of AI can also be attributed to the widespread use of chatbots. According to SmartInsights chatbots can generate savings up to $7.5 billion a year. Not to mention the effect they have on customer experience.
What’s in it for you? Apart from getting valuable analytics and saving you some money, AI can help you with content management, email marketing, customer service and social media management, so implementing it into your mobile marketing strategy would be a great step.
With the increase in the number of mobile phone users, its importance in every activity in life rises. Constant technological advancements have made it possible for mobile phones to, slowly but surely, enter spheres they couldn’t approach before. Now, they can answer any question you might have, give you directions, pay your bills, remind you of your daily chores, etc. It is no wonder that marketers are becoming primarily interested in ways they can use this magical gadget to reach new customers.
However, this doesn’t mean that with so many options available everybody is deemed to succeed. It is important to think about how you can use these trends for your product and your business. And to meet the needs of your target customers in the quickest and most effective way.
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