15 Customer Service Quotes to Get You Motivated

Milica author

Milica Vujasin

Content Writer

Every job is tough sometimes, and one of the toughest is definitely a Customer Service job. Customer service is the support you offer to your customers, that must be outstanding. Offering great customer service is important if you want to retain customers and grow your business. So, it is a kind of job where you need to put your concentration at its finest and have patience. A lot of patience. Especially because of negative feedback people are encountered with. In the end, it all comes down to customers.  They are the ones who can make or break any organization. 

So, here are the top 15 customer service quotes to inspire you, help you put more passion into what you do, and to keep you running when everything is going south. 

“Customer service shouldn’t just be a department, it should be the entire company.”

Tony Hsieh, CEO of Zappos

It is important to educate everyone in your company about the basics of customer support. Whether they work in that department or not, having educated employees is a huge benefit for the company. With education, people who don’t usually work in customer service can better understand the product and brand itself. Which eventually means a better understanding of customers. So, they will have more knowledge than before that can help them later.

After education, you will have a huge amount of information in one place. Then you can exchange opinions and what you’ve learned with other colleagues and together you can find how to improve your customer service.

“Your most unhappy customers are your greatest source of learning.”

Bill Gates, CEO, and Founder of Microsoft 

No one is ever going to be more honest with you than an unhappy customer. And yes, it is hard to take negative feedback and deal with difficult customers. It is certainly not pleasant to have that discussion on social media or your brand page. But, it is even worse to ignore negative feedback just because you weren’t ready for it.

Picture 1. Customer experience statistics

So, what you should do is listen to what your customers have to say, show empathy and then try your best to fix it. That negative feedback can help you see a mistake where you didn’t think it even existed. And then, when you manage to handle the situation well, you will certainly be able to improve the relationship with your customers and create further opportunities. 

🚀Download our free eBook: Small Business Guide to Amazing Customer Support

“Instead of focusing on the competition, focus on the customer.”

Scott Cook, the co-founder of financial software giant Intuit

Nowadays most companies put their focus on competition and often forget about the customer. While trying to keep up with competitors and spending time to study them, you are losing your real focus – customers. It is of utmost importance to focus your attention on exceeding customer expectations and answering to their needs. Especially if your business is in the growth phase.

Harvard Business Review said it well: “Your competition is any and every obstacle your customers encounter along their journeys to solving the human, high-level problems your company exists to solve.”

When your focus is on competitors and it turns into obsession, it takes the energy off your own work and gives it to someone else. It is impossible to do your job well when your mind is somewhere else, studying competition and each and every step they take. You need to focus on what matters the most, and that are your customers. Because customers are the ones who are using your services and pay you. Not your competitors.

“The customer is why we are here. If we take good care of them, they’ll give us a good reason to come back.”

Jenny McKenzie

Loyal customers are your key guideline that your company is providing superior customer service. Lifetime customer value is different for every business, but there’s no doubt that customer loyalty is one of the most important factors in your success. And on average, loyal customers are worth up to 10x as much as their first purchase.

The better the quality of your service and product is, the easier it will be to attract and keep customers loyal. It is not the point to gift your customers every time you fail with customer service. They value more the fact that you gave your best to help them.

“We don’t want to push our ideas on to customers, we simply want to make what they want.”

Laura Ashley, former fashion designer, and businesswoman

So simple, yet so hard to achieve sometimes. If we take good care of our customer and listen closely to them, then we will know exactly what their needs are. Afterward, we will be able to create new products based on their needs and opinions. That is how you deliver great customer service.

Besides great customer service, a customer often wants a fast response to their questions or complaints. So, if you can deliver both great service and speed, you have a winning combination.

“Great customer service doesn’t mean that the customer is always right, it means that the customer is always honored.”

Chris LoCurto, entrepreneur, speaker, coach, and leader

You don’t have to be a customer service expert to know that respect is an important part of customer service. So, give the customers the respect they want and deserve. Even if they are wrong. Show the same amount of respect when you benefit from your customers, as well as when you don’t (when they are giving negative feedback for example). Above all, it is important to listen to everything your customers have to say because they will feel and see your effort!

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”

Jeff Bezos, founder, chairman, CEO, and president of Amazon

If you want to earn more reputation – the best way to achieve it (fast) is via recommendations. The customer has a lot of options, especially nowadays. So it is in your interest they choose you. It is well known that people mostly ask their friends or colleagues for opinions regarding the products or service. Especially, when they are investing in long term solutions. The feedback can either be positive or negative, depending on the experience of your previous customers. And you know how it goes, if the feedback is negative, it will spread 3x faster than the positive ones. But if it is positive, it can certainly help you get new customers.

To sum, for every customer you make happy, think about the potential for referral marketing you’ve created – which could lead to even more happy customers.

Relevant: Happy Customer Guidelines

“If we consistently exceed the expectations of employees, they will consistently exceed the expectations of our customers.”

Shep Hyken,  customer service expert, author, and speaker

Did you know that companies with happy employees outperform the competition by 20%? Or that they produce 37% more leads?

Picture 2. Employees motivation

Yes, it is important to make sure your customer needs are taken care of. But you should not forget to take good care of your employees also. Making sure your employees are happy should also be one of the goals of your company. Their happiness and engagement at work will certainly improve customer satisfaction. Because – happy employees mean happy customers. The way employees respond to inquiries can make a huge change. Happy ones will give their best to help the customer. 

“Treat your customer, as you want to be treated as a customer.”

Catherine Pulsifer, one of the authors of Inspirational Words of Wisdom

75% of respondents said that they were not likely to do business with the organization again if they felt disrespected by an employee or the organization. Unless you don’t want that to happen to your business, you need to learn how to properly behave around your customers.

We’ve all had a situation where we weren’t treated with respect. That’s why you should try to put yourself in someone else’s skin. Would you like someone to treat you with less respect? Would you like someone offers you a bad customer service? No? Then let your customers see you care about them by showing understanding and empathy.

“Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong. “

Donald Porter, Managing Director, MSB

Don’t expose yourself to shady situations where your customers can catch you lying just to avoid conflicts. They appreciate the truth. If you don’t know how to fix the problem at the moment, it is okay to let the customer know you will get in touch with them after collecting all the information needed to solve the problem. But is not okay to forget to answer or don’t answer at all. This is where most companies fail. So, keep in touch with customers and inform them of new information. You will earn their respect and commitment.

“Customer retention is the only metric that matters. When you focus on customer retention, by default you have to be exceptional at client care.”

Lou Altman, CEO, GlobaFone

According to Gartner Group – “80% of your company’s future revenue will come from just 20% of your existing customers.” One of the main differences between the companies that grow and those that stagnate is customer retention. The more customers you can keep and nurture your relationship with them, the more your business will grow.

Picture 3. Customer retention drives revenue

Paldesk defined well what retention in customer service means:

“Retention in customer support means providing your existing customer with more customer services and support, and in addition special offers, they tend to remain your customers for a long period of time.“

„You’ll never have a product or price advantage again. They can be too easily duplicated. But a strong customer service culture can’t be copied.“

Jerry Fritz, Professional Speaker, and Trainer

Customer service culture is defined as a set of norms and strategies that leads to customer satisfaction. Every team needs guiding principles that will ensure their goals will be reached in the best possible way, and that the customer’s need will be satisfied. To satisfy your customer’s needs is rule number 1 of your customer service culture. After creating a strong one, your team will be prepared for every obstacle that will pass with ease.

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves”

Steve Jobs, former CEO, Apple

Customers come with all kinds of requests. Oftenly, most of them don’t know what exactly are they looking for.  That is the gap excellent brands fill! You can predict what they want before they realize they want it using the intelligence from your customer support.

Vonage Bussiness described how: “Every time a customer gets in touch, browses your site or makes a purchase, you have the opportunity to gather data. And if you have the right team in place to analyze this data, you can spot trends, opportunities and even predict what your customers will want in the future.”

“Simply put: we don’t build services to make money; we make money to build better services.”

Mark Zuckerberg, technology entrepreneur and CEO of Facebook

Not everything revolves around money. It is about making things easier for your customers and helping them with the difficulties they face. That is probably the reason why Zuckerberg became the youngest billionaire in history. Because he listened to his customers and made changes when needed.

“The ability to find a customer, sell your product or service to that customer, and satisfy the customer so that he buys from you again should be the central focus of all entrepreneurial activity.”

Brian Tracy, motivational public speaker, and self-development author

To put all these customer service quotes together, this last quote fits perfectly. Customer satisfaction is a business goal for every brand and a key to success. Give people more than they expect to get their attention! To really delight your customers you need to surprise them with more than they expected – in terms of your customer service, innovative products or services, and in exclusive deals and offers tailor-made to their needs.

And yes, it is difficult to maintain customers and keep them happy and satisfied with the services or products you provide – but it is possible. Especially after reading all these customer service quotes and motivating yourself.

Customer Service Quotes Wrap Up

After we gave you the fuel to keep your customer engine running, it’s up to you to turn it on! These 15 customer service quotes are here to motivate you to do your best and improve customer service,  as well to create a unique strategy. Let’s start making changes that our company will benefit from.

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15 Customer Service Quotes to Get You Motivated was last modified: July 10th, 2019 by student@paldesk.com