11 Customer Service Training Tips

Mirjana author

Mirjana Rajčić


Guest Blogger

⏱ Reading Time: 8 Minutes

With so many new brands rising and finding creative advertising strategies that win the hearts of new customers, exceptional customer service and personalized customer experience has become an mperative. 

Customer service is becoming the key differentiator among companies. Therefore, customer service training has never been more important.

In these competitive times, the role of a customer support team leader is very important. They have to motivate the team to perform better and go the extra mile if needed. However, with the increasing expectations of various customers, it is no longer enough to offer one-size-fits-all customer support. Customers expect a personalized approach and they are ready to pay more in order to get an amazing customer experience. 

🚀Read Customer Service: A Guide for Successful Business Growth 🚀

The importance of excellent customer service cannot be overemphasized. Superior product accompanied by poor customer service will often fail in the long run. Customers will look for alternatives that are delivered in a professional and appealing manner when their needs are not met.

In order to avoid the negative effects of poor customer service, here are 11 customer service training ideas on how best to better equip your staff.

Customer Service Training Tips

Maintain an Internal Knowledge Base

Customers love when customer service representatives have excellent knowledge about the products or services. This empowers them with trust in the company. Also, it ensures that their issues will be resolved quickly. Therefore, your support team agents must have full knowledge of your products and services! Best way to ensure great service is by regular customer service training.

Organize customer service training to expand their knowledge base on various tools required to solve customer queries. You can provide them with customer service training materials on logistics software, CRM, etc. This helps your agents to process the customer query faster and reduce the query resolution time. Also, it brings the customer satisfaction score (CSAT) in a positive direction. Conduct regular training and product updates on customer service training materials to give your reps a true understanding of your product. Additionally, update training material for any changes that will affect customers.


Picture 1. Knowledge Base by Paldesk

Emphasize Empathy

Empathy is not only crucial to serving customers but genuinely wanting them to be happy. Being able to walk in a customer’s shoes and be just as invested in finding a solution to a problem can help your customer service team reach that resolution much quicker. Quick and accurate answer of a query retains more customers. Ensure your customer service training programs includes the simple concept of “caring.”

Nothing creates satisfied clients and produces long-term relations with customers better than an organization full of employees who truly care about their customers. Make sure your employees get in the habit of asking about the welfare of your customers. Again, tied into empathy is the skill of active listening. Train your employees to listen attentively to the customer’s statements and responses to questions.


Picture 2. Soft skills are a must for the jobs in the customer service

Clearly Define Expectations

Your customer service team needs to have clear expectations. They want to succeed, but they need to know what success “looks like” and how you will be judging their efforts. Based on the objectives you identified, quantify the measures of customer service success. Provide these measures to employees as the goals they will be charged with obtaining.

Read: 10 Essential Customer Experience Metrics

An example of customer service training ideas:

Try to have your support team present product demonstrations to you as if you were a brand new customer. Challenge them to explain the product (or a portion of your product) in five minutes. Give them the knowledge, resources, and tools they need to take charge of the situation. Find answers and resolve issues together with the main goal of making customers happy.

Customer Support KPI examples

Picture 3. The examples of Customer – Support KPIs

Involve Top-Performers in Training

As a team leader, it is your duty to reward your top performers and motivate the other team members to perform well. Asking your top-performing agents to take customer service training programs will boost their morale and give them a chance to share their experience with others. The new ones can learn a lot from sessions filled with customer service training videos. They provide sound and practical advice! This will also motivate the other agents to perform better in order to be seen knowledgeable and to ultimately improve their customer service skills.

Train Your Support Team to Improve Their Communication Skills

The majority of customers say that they prefer to live chat because of the immediacy it provides. People tend to utilize live chat service because they want instant answers. But at the same time, one of the key customer service skills in a live chat interaction is good writing skills. Provide them with customer service online training where you train your chat agents to be polite, use proper grammar and type without spelling mistakes. It instills a positive image of your brand in the mind of consumers and increases the chances of a repeat purchase.

Read: 15 Customer Service Skills of Great Customer Service Agents 

Maintain Positive Attitude All Throughout Customer Service Training

Train your staff to be positive and energetic, even when they don’t feel like it. This is important especially on bad days. Just because they’re having a bad day doesn’t mean they should foist it off on your customers. Nothing will turn off a client faster than a negative interaction with an employee who is supposed to provide customer service. The important part is how that agent reacts, even if a particularly feisty customer happens to be pushing their buttons. It is impermissible among your staff to exhibit negativity and this must be thoroughly addressed in your customer service training programs.

Teach Them to Implement a Rapid-Response Policy

Rapid responses and prompt feedbacks must be included in your customer service online training. If you have a help desk, teach them to make sure that customers aren’t put on hold for extended periods of time. Set a policy that all responses to routine business inquiries must be within 24 or 48 hours. Nothing is more irritating to a client than not getting a return phone call or not having an email answered for days. Make sure your company does not suffer from this sort of negligence since it shows unprofessionalism. 

Include Problem-Solving Customer Service Insights

In essence, problem-solving is what customer service is all about. While there are many problem-solving models, those interacting with customers need to be quick on their feet. There’s no time for group brainstorming. Your clients want their problems fixed and they want them fixed now. Great customer service training requires you to teach your support team how to get to the heart of problems immediately and come up with solutions. Provide them with customer service online training courses. You can download helpful articles on customer service and distribute them to your CSRs. Then discuss key points from the articles as well as how they might incorporate the derived ideas into what they do.

Make The Customer Service Training Engaging And Fun

You must train your customer support agents to use the right tools. These tools may range from using a live chat dashboard to raising a ticket in CRM. Provide them with customer service training videos that are targeted at providing better support to your customers. If training is not engaging, then it’s not effective. Therefore provide a mix of learning aids and experiences, including peer-led training for your team. Regularly update the program so it never gets stale. In order to help your customer agents engineer authentic experiences that drive profits, negotiate complex or tricky customer encounters. You must combine role-play and other experiential customer service training programs in their training. Also, use customer service training video recordings and transcripts of ideal service interactions in training them.

Choose the Right Customer Service Skill Set For Your Brand

To implement a regular training program for good customer service training, you need to outline the type of skills you want your staff to learn. Generally, the customer service skills that you should be teaching your team are very simple. Things like smiling, greeting, and positive language are crucial! Staff members are the first people customers see and if they are approaching somebody who looks like they don’t want to be there, they’ll turn right back and head out of the store. Managers should also train staff on how to be more patient and not lose their cool with difficult customers, maintaining empathy and confidence in such situations.

Ask for Feedback

Though you might think your training program and itinerary are perfect, don’t close your door to improvements. Not everybody’s the same, so make sure you always check with your trainees how they’ve liked their onboarding and training and if there’s something they’d love to add or change.

There might be a thing or two that could make your and your future employees’ lives much easier.


Nowadays, with ever-increasing competition, excellent customer support has become an imperative. And if you manage to train and prepare your team in the best possible way, then you’re already half way to your goal.

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11 Customer Service Training Tips was last modified: May 31st, 2021 by Milica Vujasin
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