10 Best Marketing Books Ever Written

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As the world evolves, the tools we need to navigate it must also change. The practice of marketing has been around for a long time; this practice keeps evolving to adapt to every era. Traditional marketing does not work anymore. Over the past decade, the field of marketing has dramatically changed to now accommodate new theories, tools, and tactics. 

🚀 Read Customer Experience Guide: How to Put your Customers First? 🚀

Keeping up with all the books written on this subject is next to impossible; therefore, we have compiled a list of 10 best marketing books carefully curated from research, surveys, reviews, and rating.

10 Best Marketing Books

1. The Psychology of Persuasion by Robert B. Cialdini

One of our best marketing books by Robert B. Cialdini uses a story-like approach to detail the best strategies on how to influence the decision of others. It explains the science of influence using six key principles of persuasion, which are:

  • Reciprocity – The tendency to return favors.
  • Commitment and consistency – The inclination to honor a commitment.
  • Social proof – The tendency to follow the crowd.
  • Authority – The eagerness to obey influencers or expats in a particular field. 
  • Liking – The inclination to be easily influenced by someone you like.
  • Scarcity – The ability for perceived scarcity (real or artificial ) to generate demand. e.g., “limited time only.”
The Psychology of Persuasion

Picture 1. The Psychology of Persuasion

In addition, the book uses lots of examples to explain each principle. It is a must-read for marketers or anyone interested in learning to persuade others.

  • Ratings: Goodreads 4.2/5, Scribd 4.5/5.

2. All Marketers Are Liars: The Power Of Telling Authentic Stories In A Low – Trust World by Seth Godin

In this marketing book, the author explains the effect storytelling has on marketing and how the world view of consumers shapes their perception and understanding. Basically, the message of the book is ‘if you can frame a story in terms of the world view of consumers, they will most likely purchase your product.’ 

It’s one of the best marketing books for newbie digital marketers who need to understand the basics of storytelling, the power of reframing, as well as the process of working with target audiences. 

  • Ratings: Goodreads 3.9/5, Google 96%.
All Marketers Are Liars

Picture 2. All Marketers Are Liars

3. Hit Makers: The Science of Popularity in an Age of Distraction by Derek Thompson

Written by Derek Thompson, this book focuses on how psychology and market forces combined make something popular. Mentioning well-known examples from modern pop culture, Thomson deconstructs the eternal question of marketing – why something catches on, and how come that other things don’t make the cut.

Moreover, he analyzes cognitive and social psychology behind our preferences and digs deep into how technology changes and remakes tastes.

  • Ratings: Goodreads 3.9/5, Google 95%


Hit Makers: The Science of Popularity in an Age of Distraction

4. Crushing It by Gary Vaynerchuk

This author is a four-time New York Times bestselling author. He talks about the leading social media platforms like Facebook, YouTube, Snapchat, Twitter, Pinterest, and so on and how best to tailor your content to suit each platform. 

In addition, this book details incredible success stories of individuals and how hard work and an excellent work ethic are essential to developing your brand. 

  • Ratings: Barnes and Noble 5/5, Target 4.8/5.
Book Crushing It

Picture 4. Crushing It

5. Contagious: Why Things Catch On by Jonah Berger

Contagious reveals why something becomes viral or popular and what are the mechanisms behind it. Written by Jonah Berger, Wharton marketing professor, it provides specific and actionable techniques for helping information about something spread. So if you’ve been interested in word-of-mouth science and social transmission, this book is a must-read. 


  • Ratings: Goodreads 4/5, Google: 87% liked this book
Buyology Book

6. Selling The Invisible by Harry Beckwith

This is a book for companies that sell services and intangible things. It explains how quality, value, and speed must be simultaneously offered to consumers and how selling relationships are superior to selling expertise.

In general, Beckwith used marketing examples from sales companies to explain the points. It is easy to read and will be of immense value to anyone interested in sales and marketing. 

  • Ratings: Barnes and Noble 4.3/5, Goodreads 4/5. 
Selling the Invisible

Picture 6. Selling the Invisible

7. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renee Mauborgne

 The authors make a case for the need of companies to break out of bloody competition (red ocean) by creating uncontested market spaces ( blue ocean), which makes the need for competing and the competition irrelevant. To clarify, the book focuses on several companies such as Southwest Airlines, Starbucks, the Body Shop, etc. that have been able to dominate their competitors by penetrating new/neglected market spaces.

Blue Ocean Strategy

Picture 7. Blue Ocean Strategy

In other words, the authors make us understand that improving the consumer’s experience using an existing product is more important than creating new technology. An excellent book that helps businesses understand the need for value innovation.

  • Ratings: Google 86 %, Amazon 4.5/5.

8. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

The ability to communicate in a proper way is now important maybe more than ever. In a fast-pace world, being able to construe a message and reach your audience has become the pillar of marketing. The way a content marketer writes paints the picture of a brand they represent and the values it stands for.

In this book Ann Handley, a markting veteran, gives insight into creating a content strategy, as well as production and publishing of any online content. She also includes a number of best practices and a set of practical tips and solutions for all your content conundrums. A must if you’re looking for a source of inspiration.


  • Rating: Goodreads: 4/5; Booktopia: 5/5
Everybody writes book cover

Picture 9. Everybody writes

9. They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer by Marcus Sheridan.

The author shares how he was able to save his swimming pool company during the economic crash of 2008 and turn it into a thriving business by honestly answering the customer’s questions. In addition, he describes how he turned every question a customer asked into a blog post, video, or ebook on his website, thereby generating lots of traffic, making it one of the highest-trafficked swimming pool websites in the world.

This book is a must-read for owners of websites, freelancers, marketers, or anyone interested in driving sales. Also, it’s easy to read and understand. 

  • Rating: Goodreads 4.32/5, Amazon 5/5.
They Ask You Answer Book

Picture 9. They Ask You Answer

10. Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baer

The writer tries to explain how a business can thrive by listening to customers and showing that their complaints matter. It advocates for companies to change their mindset and view customer complaints as an opportunity to learn and solve issues.

Read: 7 Ways to Use Customer Feedback to Improve Your Brand and CX.

Furthermore, the author discusses how the dynamics of customer management relationship is changing due to technology and gives practical approaches for dealing with what he called offstage and onstage haters. 

In general, the writing of this book engaging and not academic. The information in this book is backed up by reliable research, and the examples used are relatable.

  • Rating: Goodreads 4.5/ 5, Amazon 4.6/5.
Hug Your Haters Book

Picture 10. Hug Your Haters


Former US president Truman one said, “imperfect action is better than perfect inaction.” In other words, reading quality books about marketing is an excellent start to becoming a successful marketer, but putting into practice what was learned is the only way you can become a successful marketer.

Most of these books were written in the English language so foreigners can use translation services like The Word Point to help benefit from the information in these books.

Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing and self-education. He also loves traveling and speaks Spanish, French, German and English.

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10 Best Marketing Books Ever Written was last modified: September 25th, 2020 by Milica Vujasin
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