10 Best Digital Marketing Tools to Help Grow a Business in 2020

⏱ Reading Time: 7 minutes

Growing a business requires acute mental tactics, commitment, and dedication. Be it a small or large scale business, people don’t venture into entrepreneurship haphazardly.  Competition, market shifts, and changing consumer needs pose hurdles to business development and growth. 

🚀Read: Omnichannel Guide for Digitally Advanced Brands🚀

Within this dynamic environment, everyone is looking and doesn’t know what the future holds, they must remain ahead of the game in every way. One way to improve efficiency and bolster promotional efforts is with the help of digital marketing tools.

What’s the Correlation Between Business and Digital Marketing?

If you want your business to succeed, you must have a sound online marketing plan. It provides the business with the vision and guide to what actions must be taken, whether it’s through social media, search engine optimization, PPC, or other methods meant to generate online traffic. 

The fact is that today you are shooting yourself in the foot if you don’t take advantage of digital marketing platforms. You cannot afford to miss out on the variety of tools at your disposal.  

However for all this to evolve efficiently, a business must make the best use of digital marketing tools.

What Are Digital Marketing Tools?

Digital marketing tools are platforms that simplify the use or augment digital marketing channels. They are designed to make digital marketing easier to manage and elevate performance. 

Whatever the case may be, our goal here is to introduce the essential digital marketing tools. 

Once you’re able to understand and implement them, you can sit back and enjoy the benefits they’ll bring your business.

1. MailChimp

MailChimp is an email marketing platform with over 12 million users around the globe. It has given digital marketers a new way to build relationships with their audience. Not to mention the countless integration options which make this tool that much more formidable. 

Given the fact that over 80% of all marketers find email to be one of the most effective ways of staying in touch with potential clients, tools like MailChimp will become increasingly important. 

Let’s take a look at the many reasons MailChimp has remained number one for such a long time:

• Experience – MailChimp is one of the most experienced email marketing hubs in the world. Since its inception in 2001, it has remained relevant and by the look of things, it is not ready to back out anytime soon.
• Self-service support system – with the support service system in MailChimp, it is dedicated to ensuring that customers find swift answers to their questions.
• Freebies – the free plan can be a great solution for a small business with up to 2000 mail subscribers and numerous Mailchimp templates

2. Google Analytics

It’s highly advised to integrate your business website with Google Analytics. This incredibly valuable – and FREE tool – gives your business the ability to track your visitors’ activity and reference interlinks from other websites. For example, as a blogger, you probably want to know where your online traffic is coming from or find out which content generates the most attention. 

Google Analytics reports can help you understand how your users perceive your content. If you haven’t already, take some time out of your day and integrate Google Analytics with your website. It’s in your best interest to monitor user behavior as they browse your site.

3. Ahrefs

Anything you could ask for in regards to SEO, Ahrefs has you covered. This tool can perform comprehensive website audits, keyword research, competitor site analysis, and a whole lot more.

If there was one SEO tool that could be classified as the swiss army knife of SEO tools – this would be it.

Picture 1. Ahrefs keywords explorer

Read SEO Mistakes to Avoid.

4. Infusionsoft

Infusionsoft is a consumer data aggregator that will enhance the relationships you’ve built with your customers. All of the data gathered from your consumers can be found and managed through Infusionsoft.

The tool also lets you score the leads you’ve generated based on their buyer’s journey, so you know what content they need to be endowed with in the future. Pave a way to a more compelling email with a built-in A/B testing interface.

Review the history of your consumer interactions and the effectiveness of your campaigns with the use of an intuitive Infusionsoft dashboard.

5. HubSpot

Hubspot is meant to cover a lot of pain points that businesses have. They elegantly combine CRM and marketing platforms into one. From attracting visitors to closing customer deals, business owners can never go wrong with this tool. Aside from the marketing channel which it puts together, HubSpot also provides help with:

• Social media platform management;
• Content curation;
• SEO;
• Website development;
• Landing page creation;
• Calls-to-action;
• Marketing automation;
• Lead generation;
• Analytics.

6. Function Fox

FunctionFox contains a medley of things to help your team with collaboration and task management to get things done quickly.

You have the ability to create and delegate tasks to team members. Project statuses are visible for you and your team, so you know how each task is progressing. You are also able to set up email alerts for any of the projects you’re doing, allowing you to stay informed of all the latest changes.

There’s a variety of multitasking options at your fingertips. Your group can work for multiple clients on multiple projects all on the same platform at the same time. There are options to track project expenses as well as view your budgets and any financial constraints you have for each project. 

Staying on budget is essential for any team out there. Customer support is always there for you whenever you run into issues with FunctionFox. Don’t be afraid to ask for help, it’s there when you need it.

7. Hootsuite

Social media has undeniably become a prevalent force in marketing. Whether it’s a company, religious body, organization, school or hospital; social media marketing is essential. Hootsuite is one tool that can manage all of your social media content.

Having a solid grip of all your social media marketing can get a bit difficult. However, with Hootsuite, users can manage and schedule social media posts in advance. This benefit will not only be saving time but also save you from unnecessary work overload. Hootsuite comes with many features that assist business engagement and they include:

• Ability to take cognizance of influencers for your marketing team.
• Ability to swiftly reply to comments on the general dashboard. With this, visiting each team’s platform to reply to responses will be reduced.
• In conclusion, it can take advantage of pre-written comments.

Hootsuite is important for not just new business owners but also for experienced entrepreneurs that wish to take their social media marketing to the next level. Can you take a minute and imagine the frustration that will creep in if there is no centralized dashboard to manage and schedule all social media content?  

8. Slack

This is a popular networking and communication tool in the business world. With Slack as your centralized communication hub, communication within your organisation will be greatly amplified. Slack is designed in a way that users can freely join or leave desired channels with ease. Also, with unlimited integration options available. Users can track their desired integrations through designated Slack channels.

Picture 2. Slack’s 4 user groups

9. Brand24

People have become more vocal on the web as a result of social media. Disclosing a positive or a negative experience that an individual had with a particular business is often done through social media platforms. It garners attention from peers which can domino into a long-lasting impact on the company.

Do you know what people are saying about your business? Brand24 is a social media monitoring platform. It connects you with user mentions of your business so you know exactly what perception is being cultivated about your enterprise.

You may find unforeseen issues your customers encountered. Or perhaps run into a medley of positive comments about you and your team. It’s good to know what people are saying about you on the web. Awareness is what helps improve the business.

10. Todo.vu

Last but not least, there’s Todo.vu. This tool really applies in a variety of categories. Why? Because it’s an all-inclusive platform for business and freelancers alike. Apart from CRM, it can also help boost workplace productivity. 

Todo.vu gives you access to CRM, task management, time tracking, checklists that accommodate progress. You can also use a calendar that can be synchronized with any project due dates.

There’s even the option to grant access to any clients that you’re working with who wish to oversee your progress and team communication. This can enable peace-of-mind and transparency between your organization and the customer.

Wrapping Up

Digital marketing tools are a great way to enhance each process within your organization. It’s all about accomplishing more while utilising less resources. Which digital marketing tools do you use on a daily basis? Which ones would you recommend?

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Wendy Gooseberry is a copywriter at Whatagraph. It’s an online platform that provides users with visual marketing reports. With over 5 years of marketing experience under her belt, she has a strong understanding of content development techniques and continues to hone those skills every day.